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Sally Beauty | What Move The Company Should Make Now
Sally Beauty Supply. Despite all that seems to be going well for the company, recent events show that Sally Beauty is in a somewhat prickly situation.
Sally Beauty Supply: The Way Forward
The beauty industry is one of the biggest industries on the planet. By the year 2022, the cosmetics industry (which includes hair) will generate earnings of up to $450 billion.
Sally Beauty Holdings, Inc. is a household name in this industry and is one of the most prominent players. With global earnings of about $3.8 billion in the previous year, Sally Beauty Supply contributes to quite a significant chunk of the total earnings by beauty retailers and distributors around the world.
With a catalogue of up to 10,000 branded hair, skin, nail, and beauty products, it is one of the biggest companies in the industry. The business doesn’t have only an offline presence but has waded into the online world by producing YouTube videos that show tutorials on how to use hair, makeup, and beauty products.
The need for transformation
Despite all that seems to be going well for the company, recent events show that Sally Beauty is in a somewhat prickly situation. Steps taken now will affect the future success or downfall of this empire.
The bigger you are, the larger the target on your back, and this is what Sally Beauty Supply faces. A many businesses now have the ability to imitate and disrupt its business model, Sally Beauty faces stiff and increasing pressure from its competitors. While retailers like Sephora, Ulta Beauty, and even Glossier are some of its competitors, it faces the most pressure and danger from other sources: Amazon, Wal-Mart, CVS, and similar sellers.
Amazon especially, is the biggest thorn in the flesh for the company. Earlier this year, Amazon launched an online store specifically directed at servicing professionals, going head-to-head with Sally Beauty Supply, and it seems to be winning!
This rivalry has been long coming as Amazon, with its Prime membership, was already snatching customers away from Sally Beauty Supply. However, through the new beauty store launched, the attack has been formalized. Unlike Sally Beauty, Amazon said stylists only need to open a free business account to gain access to various beauty brands.

To get ahead of the competition and survive in a cutthroat industry, Sally Beauty has taken several steps and proposed plans. This plan includes the program to reduce costs by improving the efficiency of the organization. And one of the most popular ways to do this is by headcount reductions.
Furthermore, the company has sought to improve the sourcing of products and brands, to reduce operation costs, to enhance inventory management, and more all in a bid to enhance customer service and retention.
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