Technological advances have created a new reality in commerce and have forever changed the path to purchase. Digital-savvy consumers now turn to computers, mobile phones and wearables to browse and buy all types of products and services. This strategy briefing explores the five most important trends that will shape digital commerce in the year ahead.

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Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on vast information resources to give top line insight across markets and within consumer segments. Written by some of our most experienced analysts, they are designed as provocations for senior management to use in their own forum, allowing them to stand back and reflect on the behaviour and motivation driving global markets today and tomorrow.

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