Convenience was again the main factor that steered the development of ready meals in 2016, with increases in prepared salads and chilled ready meals at the expense of frozen ready meals. One exception was frozen pizza, which largely lacks a chilled alternative with the exception of Gustatus AB. At SEK20-25 the price of a frozen pizza barely amounts to one third of the take-away price from a pizzeria. The high price of food in restaurants relative to ready meals was a key driver behind the active product development in ready meals in 2016. High restaurant prices also give ready meals players more freedom to add value to products, and prices of some chilled products are similar to what consumers would pay in a value-for-money canteen. Still, with more people top-up shopping, chilled ready meals are likely to become the evening meal too, as these are bought at the same time as breakfast items.

Ready Meals in Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

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Product coverage: Chilled Lunch Kits, Chilled Pizza, Chilled Ready Meals, Dinner Mixes, Dried Ready Meals, Frozen Pizza, Frozen Ready Meals, Prepared Salads, Shelf Stable Ready Meals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Ready Meals market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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