In the first half of 2016, the government introduced a three percentage point tax rise on cigarettes as part of a national effort to curb smoking and to deter potential new smokers from picking up the habit. As a result of the tax rise, the price of cigarettes increased by THB5-10 per pack on average, causing a shock to consumers – especially those in the low-income segment. According to trade press, the price rise resulted in an immediate decline in sales of cigarettes by as much as 15%. Nevertheless, smoking is a habit that is hard to forego, and consumers soon adjusted to the post-tax rise prices. The timely launch of a new economy brand of cigarettes, Line 7.1, by Thailand Tobacco Monopoly (the brand was launched just a few weeks after the tax rise) also gave low-income consumers a more affordable option. As a result, it did not take long until demand for cigarettes normalised. In fact, the tax rise had little impact on annual demand for cigarettes. In 2016, retail volume sales of cigarettes only saw a negligible decline, to reach 46.3 billion sticks, whilst retail current value sales increased by 20% to reach THB168.1 billion.

Cigarettes in Thailand(https://www.bharatbook.com/retail-market-research-reports-363876/cigarettes-thailand.html) report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Cigarettes Including Fine Cut Stick Equivalent, Fine Cut Cigarettes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Cigarettes market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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