SGS, the world’s leading testing, inspection and certification company, has published an article that gives stakeholders an insight into China’s growing online retail market for clothing.

Even before the 2020 pandemic, more and more people were shifting their shopping habits from ‘bricks and mortar’ shops to online retailers. E-commerce has multiple advantages, such as accessing previously unavailable products in other countries and information that enables the consumer to make more valued judgements.

The key to developing a successful online presence is creating the right relationship with the audience. Viya, the Livestream Queen, is recognized as an expert in positioning herself as “someone who helps the customer make a decision.”

Omnichannel retailing uses this approach in a variety of ways, shifting the focus from key opinion leaders (KOL) to key opinion consumers (KOC). To do this successfully in a fast-paced market, brands need to be able to accurately map both product quality and audience engagement.

SGS’s Consumer Compact article looks at the shift towards online retailing and the advantages of the China omnichannel. The article also considers the ways in which manufacturers and brands can successfully take advantage of these opportunities.

Read the original Consumer Compact article, ‘The Impact of Online Retailing on China’s Apparel Market.’ [www.sgs.com/en/news/2021/03/the-impact-of-online-retailing-on-chinas-apparel-market]

SGS China Omnichannel Solution
SGS offers a comprehensive, vertical omnichannel solution that helps brands to successfully access the Chinese e-commerce ecosystem. Their service covers market and product compliance, consumer engagement and service enhancement. After all, it’s only trust because it’s tested. Learn more about SGS Softlines and Accessories Services. [www.sgs.com/en/consumer-goods-retail/softlines-and-accessories]

Learn more about SGS’s Chinese GB standards textile testing services. [www.sgs.com/en/consumer-goods-retail/softlines-and-accessories/textile-and-clothing/chinese-gb-standards/chinese-gb-standards-textile-testing]

Subscribe here, www.sgs.com/en/newsletters/global/consumer-compact, to receive SGS Consumer Compact direct to your inbox.

For more information, please contact:

Email: [email protected]
Website: www.sgs.com/softlines
LinkedIn: sgs-consumer-goods-&-retail

About SGS
SGS is the world’s leading inspection, verification, testing and certification company. SGS is recognized as the global benchmark for quality and integrity. With more than 89,000 employees, SGS operates a network of over 2,600 offices and laboratories around the world.