“Beloved Shirts is a brand that says it's ok to wear pizza on your clothing. Or anything else you want, really,” says Creative Director and CEO of Beloved. Clothing is no longer about conformity. It's about personal expression. The appeal for customers is the flexibility of the product, the user experience and opportunity for personal expression.

Beloved Shirts is a special interest online fashion store based in California, USA. Established in 2012, Beloved Shirts made its name producing high quality hoodies, sweatshirts and accessories that make people laugh. The company uses hand cutting, careful stitching and HD wraparound printing to create an expanding range of clothing and accessories.

New additions to the range allow customers to say exactly what they want to, without saying a word. For those who keep a keen eye on current events, apt social commentary is a click away with hoodies and sweatshirts featuring the image of Kim Jong Un, Donald Trump or even Mark Zuckerberg. Topical and to the point, their expressions say it all.

Customers less enamoured with international news can pick from a range of favourite TV stars including Spongebob's Patrick, Oprah, Drake or just about anyone from The Office. For those fascinated by anatomy, new are a variety of hairy chest, skeleton and internal organ hoodies. If that's a bit too much reality, the incredible cat range or spewing unicorn offer comic relief.

The new range of hilarious social comment hoodies and sweatshirts complement the already popular selection of statement clothing featuring everything from ramen noodles to sushi. For customers who prefer pills over food, there's something for them too.

The new and improved website launched in 2018 makes it easier than ever for outspoken Millennials (and wannabes) to get their message across. A key feature of the new site is an online design tool. Customers log in, pick a template and use the design tool to create their very own hilarious hoodie for delivery to their door.

The range of customizable and original apparel goes beyond hilarious hoodies and sweatshirts to include hoodie dresses, long-sleeve tees, onesies, tank tops, bathing suits, shorts and leggings. Other accessories include lettuce umbrellas, frighteningly realistic fish slippers and shrimp scatter cushions.

The new site offers customers speed, social engagement and instant feedback. These are all integral to a satisfying ecommerce experience. The new user interface is seamless and easy to navigate. The turnaround times for hoodies and sweatshirts is five to fifteen days, depending on location. Customers can track their product's process and upload selfies of the finished product on delivery.

Beloved keeps their range fresh by welcoming outside inspiration. A brand new feature allows aspiring creatives to submit their own designs and apply to become Beloved Artists. Beloved Artists get paid up to $100 for their design based on sales. The best of the best end up with their own curated collections.

With the Beloved Artists' program and an active design team on board, the options on offer are always expanding. “We're always updating our product list, so we encourage customers to check in regularly to see what's on offer,” says a lead designer at Beloved, “We wouldn't want you to miss a trend.”

Beloved Shirts was founded in 2012 and is all about personal expression. The company produces their own range of original hoodies, sweatshirts, t-shirts, v-necks, tank tops, socks and accessories made exclusively in their California factory. Customers can also create their own custom designs and have them made and delivered to their door. Turnaround times range from one week to fifteen days. They constantly add new products to their own and custom ranges. To find out more, visit https://www.belovedshirts.com/.