The unavailability of clean water in many areas is encouraging the growth of the bottled water market. As India bottled water market segments have begun extensively contributing to the overall growth of the market, it is expected to reach INR ~403.06 Bn by 2023 from its present value of ~160 Bn.

The bottled water market in India is projected to expand at a CAGR of ~20.75% from 2018 till the next five years. Brands such as Bislery, Kinley, and Aquafina will continue to dominate the Indian bottled water industry.

Stock keeping unit (SKU):

The four main types of Stock Keeping Units are found in India. (1) 1-liter bottles, (2) 2-liter Bottle, (3) 500-milliliter Bottles, (4) 250-milliliter bottles pouches and another SKU of bottled water include (5) 15-20 liters of barrels. The one-liter bottles happen to have the largest share in the market which reaches around ~42% while the 500-milliliter and 250-milliliter bottles stand second in the list.

Market trends:

A recent trend observed in the Indian bottled water market is of flavored bottled drinking. The different kinds of flavored water typically have artificial sweeteners such as soda, cola, juice, and other sweetened beverages. Soda, cola, juice and other sweetened beverages are common in the flavored bottle drinks.

India Bottled Water Market has also seen its consumer preferring flavored bottled water over normal plain water. This is a trend which is lately emerging in many parts of India and opening opportunities to expand the line of products in the bottled water.

What drives India Bottled Water Market growth?

• The importance of safe drinking water among Indian consumer is causing an increase in the demand for bottled water.
• Tourists in India prefer bottled water than tap water. There is a rise in foreign tourism in India and this has encouraged the sales of bottled water in India.

Challenges:

Recent years show a slight increase in the number of fake brands in the Indian bottled water market. This has affected consumers’ faith in bottled water products, eventually showing a negative impact on sales.