The case for business blogging has been made loud and clear. A well-implemented company blogging strategy generates a valuable interaction point with customers and prospects, a "thought leader" reputation for the company and lots of "content food" for search engines to absorb. However, dipping that first toe into the blogging pool can be a daunting task and tons of companies have trouble figuring out where to start.
A blog, tied to your company's domain and constantly updated with content, will do wonders for your search engine rankings, without having to pay an SEO company thousands of dollars to plug in keywords. All search engines love fresh, new content, so having a site that lives on your domain getting loaded up with fresh text will increase your "authority" and level of relevance with the search engines. The blog will work even harder once other sites considered "authorities" or "experts" on your subject matter start linking to your blog posts. Those other sites will effectively share their "search karma" with your blog, which will reflect well on your corporate domain.

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