There is a need for small to midsize cities to reach a global audience to attract tourism and investment and PRL is a great way for these communities to get their message heard. The cities have a message but lack the infrastructure required to reach a global audience. VOS’ PRL provides the distribution channel that gives voice to local communities’ messages across the nation and the world. Gurnee is the first US community to partner with VOS PRL and marks the beginning of an aggressive marketing campaign in the United States.

Austin, TX, USA, May 02, 2013 - Many small to midsize communities are overshadowed by the mega-cities they surround and need a way to get their message heard in the national and global marketplace. Increased visibility improves the impact and ability to generate a response to the message. Most cities have limited infrastructure to satisfy their need to generate national and global interest. Traditional means of national and international news distribution are very costly and thus prohibit the cities access to them. Consequently, these cities lose their ability to compete in commercial, social, and political arenas outside their local area.

“Gurnee depends upon tourism and sees PRL as an excellent way to reach both a national and global audience. Press Release Leader offers ease of use, measurable results and a price point we are comfortable with” said Erik Jensen, management analyst for the Village of Gurnee.

Value-Optimized Solutions, Inc. (VOS) is the leading global provider of business solutions in hardware, software, and network services. Based in Austin, Texas, USA, its customer base spans the world. VOS services have a global presence and are used extensively in both the public and private sectors. VOS services are designed to provide solutions that meet business needs with a clear emphasis on organizations desiring empirical results that demonstrate the effectiveness of the solution.

The Village of Gurnee is located in north-eastern Illinois, approximately 45 miles northeast of Chicago. It contains major attractions Gurnee Mills shopping center, Six Flags Great America amusement park and KeyLime Cove Indoor Waterpark Resort.

Press Contact:
Media Relations
The Village of Gurnee
Village Hall, 325 N. O'Plaine Road Gurnee, IL 60031-2636
http://www.gurnee.il.us/