Ayoka’s director of software development services talks about ‘going mobile.’

Arlington, TX – As more people opt to use their smartphones and tablets to access the internet, many businesses across the country are finding that they too, must go mobile. While optimizing websites is a solid start, the development of mobile applications can better position firms to compete in this increasingly competitive, high-tempo age.

“Downloadable, mobile apps that provide users a faster, easier way to connect with a business, whether you’re an employee or a company seeking to stay contemporary while driving more customers in your direction,” explains Chad King, Ayoka’s Director of Software Development. “Whether they’re designed for utility or meant to engage consumers in creative ways, mobile apps are in high demand in today’s marketplace.”

Mobile app development is far more important than just for social media or gaming platforms, Chad says. In fact, any business operating from extensive web application development can benefit from offering a mobile app for these reasons and more:

• Relevancy – As people take their browsing to the smaller screens of smartphones and tablets, websites are still important, but not always accessible. Companies that want to remain relevant will find mobile app development can help them along the way. Some companies create apps to drive more business in their direction simply as using them as platforms to share coupons and special discounts. Others offer sheer, moneymaking utility by enabling customers to buy products or services at the touch of a few buttons.

• User friendliness – Apps are simply easier for users to access and operate from smartphones and tablets. Connecting apps to enterprise systems, from proprietary databases to finance and accounting systems, to mobile apps through well designed API’s (application programming interfaces) allows companies to side step the user interfaces of out-of-date enterprise applications into a modern context.


• Branding – App development can also go a very long way in helping companies elevate their brand presence. When a company’s logo appears on a smartphone’s home screen, it’s a constant reminder of the company’s commitment to innovation, its brand and its services.

“Mobile apps help companies connect with their employees or business partners more readily in the manner consumers are increasingly choosing to use,” says Chad. “Creating a brand-specific mobile app can enhance customer service, engagement and, ultimately, the bottom line.”

To find out more about mobile app development, visit Ayoka online.

About Ayoka
Ayoka is a Texas based custom software development company with one clear objective: deliver the best customer service. Our mission is to develop enterprise applications, in the USA, that exceed the expectations of our clients, while maintaining competitive pricing. We’ve successfully built everything from complex enterprise business software to completely innovative new mobile apps for startup companies.