The home care & decor industry has been witnessing inconsistent growth, since the Covid 19 outbreak. As a result of the ongoing pandemic crisis, there has been a drop in the overall performance of discretionary products such as decorative fixtures, bedding products, to name a few. The virus outbreak has, however, led to substantial growth in categories such as cleaning and hygiene products. Prominent growth in the e-commerce business is also one of the positive influences of the outbreak, wherein companies are focusing on expanding their distribution networks to online channels in order to cater to the surging consumer demand. Our team is diligently working towards accounting these factors in our report with the aim of providing you with the up-to-date, actionable market information and projections.

Market Overview

The global laundry detergent market value is expected to reach USD 205.2 billion by 2025, according to a new report by Grand View Research, Inc. Rising penetration of washing machines in the developing economies is expected to propel the sector growth.

The top brands of the laundry detergent market include Tide, Purex, and Surf. These three brands are responsible for the nearly half of the market share of the laundry detergent market. The four vendors which control the laundry detergent industry are Proctor & Gamble, Unilever, Church & Dwight, and Henkel. The brands produced by the Unilever, Proctor & Gamble, and Henkel concentrate on the middle and high-class segment of consumer whereas Church & Dwight targets the low end of the consumer segment. The rising disposable income in the developing economies is forging new trend in the industry where consumers are inclined to buy brand based on its quality and company’s reputation. However, this trend is only common for the mature market of the North America and European region. The consumers from Africa and Asia Pacific region prefers the product based on its pricing.

Market Competitive Analysis

The competition in the industry is highly concentrated in nature as majority of market share is dominated by Proctor & Gamble. The industry analysis suggests that Procter & Gamble was the top leader in the U.S. industry capturing nearly half of the market share in 2016. The greater penetration of the company’s brands such as Tide and Gain has made it the undisputed leader in this category.

The mature U.S. laundry detergent market is highly concentrated in nature with global vendors such as Procter & Gamble and Church & Dwight Co., Inc. accounting for over 67% of the total market share in 2016. The trend to innovate product in terms of formula and packaging is the key factor driving sales. The strategy adopted by Procter & Gamble to develop environmentally-friendly products such as Tide purclean became a major factor in driving the company’s growth in the country.

To learn more about this report, https://tinyurl.com/y83p49dv


This report gives data on the creation, supportability, and possibilities of a few driving companies, including:

• Unilever,
• Henkel AG & Co. KGaA,
• Church & Dwight Co., Inc.,
• Proctor & Gamble

Application Insights

Household segment is expected to dominate the industry over the forecast period. The rising penetration of washing machines in developing economies is expected to drive growth over the predicted period. A number of vendors are attempting to expand their footprint by establishing manufacturing facilities in developing economies having huge potential in terms of revenue. This trend is further substantiated by the growing penetration of washing machines in developing countries. For instance, the number of washing machines in Chinese household grew by nearly 7% from 2010 to 2015. Similarly, fully automatic washing machines were largely preferred by consumers in India over semi-automatic washing machines. The demand for washing machines is generally higher in urban areas in comparison to rural areas.

Regional Insights:

APAC is likely to dominate the global market over the forecast period. The region is expected to grow from 34.9% in 2016 to 35.9% by 2025 and register growth owing to increased competition due to rising popularity of regional brands. The rising competition among global and regional players is affecting the dynamics of laundry detergent industry. For instance, key players such as Unilever and Procter & Gamble are losing their market shares in India due to the presence of strong regional players such as Rohit Surfactants Pvt. Ltd. and Nirma Limited. Detergent brands such as Rin, Surf, and Wheel owned by Unilever observed declining sales in 2016 owing to the growing prominence of regional brands in rural India.

Free To Inquire Before Buying This Research Report: https://tinyurl.com/y98oturu

This report forecasts revenue growth at global, regional & country levels and provides an analysis on the latest trends and opportunities in each of the sub-segments from 2016 to 2025.

Key Highlights of This Report:
• Market CAGR during the forecast period 2019 - 2025
• Detailed information on factors that will drive market growth during the next years
• Precise estimation of the market size and its contribution to the parent market
• Accurate predictions on upcoming trends and changes in consumer behaviour
• The growth of the market industry across Asia Pacific, Europe, Middle East & Africa, North America, and Central & South America
• A thorough analysis of the market’s competitive landscape and detailed information on vendors
• Comprehensive details of factors that will challenge the growth of market vendors

About Us:
Grand View Research is an India & U.S. based market research and consulting company, registered in the State of California and headquartered in San Francisco. The company provides syndicated research reports, customized research reports, and consulting services. Grand View Research database is used by the world's renowned academic institutions and Fortune 500 companies to understand the global and regional business environment. Our database features thousands of statistics and in-depth analysis on 46 industries in 25 major countries worldwide.
Media Contact
Sherry James
Corporate Sales Specialist, USA
Grand View Research, Inc.
Phone: 1-415-349-0058
Toll Free: 1-888-202-9519
Email: [email protected]
Web: https://www.grandviewresearch.com/
Blog: https://www.reportsconsultant.gq/