Market Scenario:

Styrene Acrylic Emulsion Polymer is produced by an emulsion polymerization of styrene and different acrylate esters such as butyl acrylate, acrylic acid, etc. Styrene acrylic emulsion polymer are versatile in nature owing to its ability to perform as building blocks and high glass transition temperature. Styrene Acrylic Emulsion Polymer are cost effective and are widely used as an opacifier in cosmetics & personal care products. They possess excellent properties such as low VOCs (volatile organic compound) emission rate, good durability, and UV resistance due to which it finds application in end use industries such as paper & packaging, building & construction, paints & coatings, cosmetics & personal care, and others.

Increasing consumer awareness regarding harmful effects of solvent based emulsion, is driving styrene acrylic emulsion polymer market growth. However, in coming years high price of raw material styrene is expected to hinder the market growth.

Increasing importance as an opacifier in cosmetics & personal care industry is anticipated to drive the Styrene Acrylic Emulsion Polymer Market growth. Additionally, social and regulatory intervention in promoting the usage of eco-friendly emulsion has benefitted the demand of Styrene Acrylic Emulsion Polymer Market. Escalating investments in the mining and construction industry along with expansion of industrial sector in developing regions is driving demand for styrene acrylic emulsion polymer.

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Styrene Acrylic Emulsion Polymers are categorized under water based polymers which can be manufactured from styrene and various acrylate esters such as acrylic acid, butyl acrylate, and methyl methacrylate. Styrene Acrylic Emulsion Polymer fined use in every industry where water based emulsions are used. Styrene Acrylic Emulsion Polymer witnessed high demand from numerous industries like paper & packaging, building & construction, paints & coatings, cosmetics & personal care, and others owing to its different properties such as good durability, UV & alkali resistance, water resistance, and excellent adhesion characteristics.

Rising disposable income along with the increasing awareness about the low VOC content products is driving the growth of Styrene Acrylic Emulsion Polymer Market. Increasing construction activities in the developed as well as developing region coupled with the use of construction paints on the commercial as well as residential building is expected to accelerate the market growth over the forecast period.

Market Segmentation:
Styrene Acrylic Emulsion Polymer is segmented on the basis of application and end use industry. On the basis of application, the market is categorized into opacifier, binders, adhesives, construction chemical and others. On the basis of end use industries, styrene acrylic emulsion polymer is segmented into paper & packaging, building & construction, paints & coatings, cosmetics & personal care, and others.

Styrene Acrylic Emulsion Polymer are used to improve the visual appearance of liquid personal care products such as cream, moisturizer and shampoo, thus make it suitable to be used as an opacifier in cosmetics & personal care industry. Additionally, rising consumer consciousness regarding appearance coupled with increasing disposable income drives the market growth. These are widely used as a binder owing to its excellent flexibility, good pigment wetting power, and high resistance to water and alkali. Moreover, high resistant to UV rays and excellent pigment binding property, these polymers are used as a construction chemical in building & construction sector.

Paints & coatings sector is predicted to hold a larger share as compared to other sectors. Increasing demand for quality paints with advanced technology is expected to raise product demand over the forecast period. Moreover, the Styrene Acrylic Emulsion Polymer are not combustible, which reduces its storage, handling charges and fire insurance cost.

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Regional Analysis:
The Global Styrene Acrylic Emulsion Polymer Market consists of five regions: Asia Pacific, Europe, Latin America, North America, and Middle East & Africa. The Asia Pacific region is expected to grow at the highest CAGR over the next six years due to increasing demand from end use industries such as paints & coatings, cosmetics & personal care, and building & construction. The demand for Styrene Acrylic Emulsion Polymer is projected to surge in developing countries such as China, India, Vietnam, Malaysia and Japan due to increasing construction activities and development in paints & coatings industry. The Middle East & Africa is expected to witness a substantial growth during the forecasted period. This is attributed to the rising development activities along with the increasing demand for VOC free paint, especially in United Arab Emirates (UAE) and Qatar is expected to drive the regional market growth.

North America is predicted to witness steady growth in the use of Styrene Acrylic Emulsion Polymer over the forecast period. The U.S. is expected to be the largest Styrene Acrylic Emulsion Polymer Market in the region followed by Mexico and Canada. Latin American countries, specifically Brazil and Argentina, is also predicted to witness steady growth due to expansion of paints & coatings and paper & packaging industries. Europe is expected to be the leading market for cosmetics & personal care industry. Growing use of Styrene Acrylic Emulsion Polymer in cosmetic & personal care products is expected to boost up the market growth. Furthermore, stringent regulation imposed by European Chemicals Agency (ECHA) and European Environment Agency (EEA) on the emission rate of VOCs compel regional manufacturer to shift their focus towards production of environment friendly paints.

Segmentation:
The Global Styrene Acrylic Emulsion Polymer Market is segmented on the basis of application, end use industry and region. Based on the application, market is segmented into opacifier, binders, adhesives, construction chemicals and others. Based on the end use industry, the market is categorized into paper & packaging, building & construction, paints & coatings, cosmetics & personal care, and others. Styrene acrylic emulsion polymer are highly resistant to alkali and UV rays and show good adhesive properties, thus used as a construction chemical in building & construction sector. Regionally, this market is segmented into Asia Pacific, Europe, Latin America, North America, and Middle East & Africa.

Key Players:
The prominent players operating in the Styrene Acrylic Emulsion Polymer Market include Celanese Corporation (U.S.), Pexi Chem Private Limited. (India), The Dow Chemical Company (U.S), H.B. Fuller (U.S.), Acquos (Australia), Xyntra Chemicals B.V. (the Netherlands), The Lubrizol Corporation (U.S.), and others

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