Design Thinking is a structured way of thinking that unlocks the mind of even the most traditional thinker so they can develop new and innovative solutions to any problem. It is possible for everyone to be creative by following this process – it’s human-centered creativity with purpose. This has led to a number of educational institutes incorporating the design thinking approach in their curriculum.

Avantika University, is the only design college in India that has design thinking at the core of the quality education it imparts.

As aspiring engineers design thinking holds tremendous value to the solutions you find and the products or services you create to do so.

Let us explore how design thinking is particularly important for engineers:

1. Today’s reality demands innovation

The digitized economy of today demands aggressive innovation for success in any domain. For any business to make an impact that is real and lasting, it is imperative to innovate. Design thinking is the greatest tool for this innovation to occur. Too often companies look to the past to inform their future course of action. With the changes in lifestyles, customer behavior, and markets, this approach is no longer valid. For businesses to stay current, they have to be agile to such changes. Design thinking guides them forward like a map would; taking them through the most relevant, innovative, and amazing route to their destination.

2. What if there is no market?

Engineers are always coming up with new, unique products that solve existing issues in society. The concern for the market response when creating a new product is common. Using design thinking enables you to anticipate the market conditions from the initial stages of development. It enables you to spend time in the market to understand the needs and challenges of the world and factor them in, while creating something new. As a result, the market is working in tandem with you, throughout the entire process – from zeroing in on the real problem, to modifying the solution throughout development. When design thinking is used, the concern about a profitable market existing for your market resolves automatically. This is because design thinking begins with, and keeps people at its focus.

3. It’s always about people

Statistics and market research can offer limited insights, but when an engineer gets out and spends time with the end-user, these insights become much more tangible. Starting with an in-depth understanding of the people and problems you are developing a solution for empowers you to create and solve on an evolved plane. With design thinking you become empathetic and personal in your approach to creating products which are of value to people. Design thinking keeps you in tune with the real customer with real problems, empowering you to create real solutions.

Whether you are an aspiring engineer or design student who is pursuing the best communication design courses in India the principles of design thinking are of undeniable value to your craft.