Personalized Nutrition Market by Application
The global personalized nutrition market, by application is segmented into overall health/wellness, immune health, bone health, heart health, skin, hair & nails, digestive/gastrointestinal health, joint health and others including eye health, mental health etc. The overall health/wellness segment dominated the global personalized nutrition market in 2018. The growth of overall health/wellness is driven by increasing consumer trend of personalized nutrition for overall fitness.
Personalized Nutrition Market by Age group
By age group, the personalized nutrition market is segmented into 0-18 age group, 19-34 age group, 35-54 age group and 55 + age group. Based on age group, the 19-34 age group dominated the global personalized nutrition market in 2018. The growth of 19-34 age group segment is driven by increasing number of adult populations opting for personalized nutrition in developed countries.
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Personalized Nutrition Market Outlook
The trend is also expected to leverage growth opportunities for companies in the field of functional foods. However, need of well qualified physicians & safety considerations coupled with high cost of personalized nutrition products is hampering the market growth.
The population of obese and overweight people is soaring globally, and the situation has necessitated the development of reliable weight-loss methods and routines. As consumer demand for such routines or services rises, players operating in the global personalized nutrition market will be provided with a newer set of growth opportunities.
Recent growth of personalized nutrition market has been fuelled by four key factors including increased demand for customized experiences, greater appreciation for healthier foods and better fitness, the ability to track health data on daily basis using wearable solutions, and ongoing breakthroughs in personalized or precision medicines.
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Personalized Nutrition Market: Description
The overall goal of personalized nutrition is to preserve or increase health using genetic, phenotypic, medical, nutritional, and other relevant information about individuals to deliver more specific healthy eating guidance and other nutritional products and services.
Nutrigenetics is an aspect of personalized nutrition that studies the different phenotypic responses (i.e., weight, blood pressure, plasma cholesterol, or glucose levels) to a specific diet (i.e., low fat or Mediterranean diets), depending on the genotype of the individual.
Personalized nutrition uses information on individual characteristics to develop targeted nutritional advice, products, or services to assist people to achieve a lasting dietary change in behaviour that is beneficial for health. It is based on the concept that individualized nutritional advice, products, or services will be more effective than more traditional generic approaches.
Personalized Nutrition Market: Key Players
The key competitors of this market include BASF SE, Caligenix, Care/of, DayTwo Inc., DNAFit, Genomix Nutrition, Inc. (GX Sciences, Inc.), Habit Food Personalized, LLC, InsideTracker (Segterra), Lonza, Metagenics, Inc, Mixfit Inc. (DSM), Nutrigenomix Inc., Telomere Diagnostics, Inc (TeloYears), Orig3n, Pure Encapsulations, SDC Nutrition Inc., STYRLABS, Vitagene, Vitamin Packs, Inc., and Zipongo. In July 2018, Royal DSM, a global science-based company, acquired an equity stake in Mixfit Inc.
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