Gurgaon-based digital marketing agency Justwords celebrated its 10th year anniversary this June. In the last 10 years, Justwords has guided several small businesses, as well as some of the country’s biggest brands, through the confusing landscape of content marketing, and helped them achieve impressive business growth.

Justwords started as an agency in 2010, which specialized in creating unique and effective content — content that boosted traffic and generated leads for clients. By 2012, they understood that to reap real results, content creation and content marketing need to go hand in hand. It was important to not just create content that was 10 times better. They knew they had to take that content and put it to work to get the right results. If brands could get content, marketing and real results in one place, they really didn’t need to go anywhere else. That thought became Justwords’ vision and it continued to grow with every passing year.

Today, it has emerged as a full-fledged content marketing agency, which even picked up two prestigious awards from Google for two consecutive years. Over the last decade, Justwords has worked with some of the biggest brands in the country — Nestle, Hero FinCorp, HDFC ERGO, and BCG, OYO, HSBC, Alibaba Group etc. But they’ve also worked with niche brands and startups — from Housing.com to the fintech startup Paytabs; not to mention the dozens of small businesses whose entire trajectory has transformed after Justwords brought home the power of content marketing.

Very recently, they helped put together a content hub for one of Nestle’s biggest digital asset - a food tech product that helps parents of young kids understand nutrition better – which also won a Bronze at the Global WARC Awards 2020.

Justwords was founded by Payel Mukherjee. Having a background in traditional print media, she sensed an opportunity in the growing demand for online content and different content formats. Back then, there were hardly any brands in the market that could cater to a business’s online content requirement and consult with them on what could be the best type of content that would work for their audience. Payel was sure that if Justwords had to grow, it would not be possible without a solid team of writers who were as passionate about online content as she was.

And that’s how the Justwords journey began.


On the occasion of the agency’s 10th anniversary, Payel said, “10 years ago, we started with a mission of crafting digital brand stories in a way that was unique and authentic. 10 years down the line, as we’ve evolved into a profitable, full-service digital agency that services dozens of clients across geographies, the original essence has stayed. We still believe in the power of creating unique brand stories in a way that really resonates with the target audience. Our team has marketers, SEO experts, analysts, and editors, but at the heart of it, we still really aim to create good content. It acts like the glue that keeps the whole thing together. It’s fascinating how content and its marketing keep evolving, but what remains constant is the powerful story-telling that you bring to your audience. We try to never ignore that. I firmly believe that’s the reason why we’ve managed to come this far. As the digital world continues to evolve at a lightning-fast pace, we at Justwords are very excited to see what the next 10 years will bring!”

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