‘Men of Platinum’ marks the emergence of a new breed of men – ‘men of character’! Character that is defined by values that are hard to find and abide by. They seek a greater purpose, they look for stature & not just status, meaning & not just material wealth. They don’t expect a life of privileges handed over – rather they build their own path with their values intact. They have the courage to pursue their dreams and bounce back if defeated, the ability to stand their ground & never retreat, the temperament to remain calm in the face adversity, they follow their belief system no matter the outcome. Their curiosity to learn and humility to carry people along & even get others to rally around them is remarkable. They are a source of inspiration – the men that most men aspire to be. Men today carry these set of rare values as markers of their character. And they have discovered Platinum, the one metal that truly captures the essence of their being.

Today, platinum is increasingly the choice of men who want to differentiate themselves from the crowd. Choosing platinum is about doing something that’s not done before. Of not conforming to the expected. It’s about leveraging its quality of resilience, of permanence, of subtlety. Of setting one's own standards.Of navigating rough seas undaunted. To be guided by one’s true north. To make a powerful statement.

The Men of Platinum collection includes a wide range of versatile pieces for men like platinum rings, chains, bracelets &kadas.Borrowing from the theme of ‘staying true to one’s core character’, each piece from the Men of Platinum collection has been crafted to evoke a rare value that represents a true man of character. The versatility of the designs coupled with unconventional & statement silhouettes makes each piece in the collection a ‘one-of-a-kind’ & ‘rare’ platinum piece and thus a must-have for every Indian man!

The pieces in the collection have been crafted and based on 2 international design trends – ‘Bold sculptural’ which is inspired by urban innovation & ‘dynamic links’ which is inspired by the Nuvo Classic theme.

True to its name, the ‘bold sculptural’ themed collection is a statement of individuality. The pieces in this collection are moulded to precision and seamlessly fitted together to bring to life a palette that is aerodynamic, angular & futuristic. There are an assortment of bold and multidimensional forms with reflective surfaces & matt lustres that accentuate the sharp angles.
The pieces are true symbols of bold self-belief, perfectly complementing the men destined to wear them!
True character shines brightest when it is understated! The ‘dynamic links’ themed collection is a reflection of a man’s true character! It is marked by intricately cut links and ergonomic fluidity, where each motif creates an illusion of continuity. The pieces make use of colour, matt surfaces & elevated forms. This collection is indeed a reflection of platinum’s unique ability to make a subtle yet unforgettable form – just like the men this collection pays a tribute to!

While the platinum pieces like ‘rings’ & ‘kadas’ designed under the bold sculptural theme incorporate geometric patterns and futuristic designs, the pieces like ‘chains’ & ‘bracelets’ under the dynamic links theme are marked by loops, parallel lines and interwoven elements.

The ‘Men of Platinum’ range of platinum jewellery pieces for men like rings, bracelets, chains &kadas are now available across leading jewellery retail stores across India as well as onlinehttps://menofplatinum.com/collection/