Content marketing software helps marketers reduce the content creation time and create the personalize content for their audience. Marketers leverage these capabilities to enhance their customer experience. In the consumer-centric market, customer experience is crucial for retention of customers and to increase the brand loyalty. Content marketing software vendors also offer associated services to customers which help them to choose most effective content marketing strategy.

The report segments the content marketing software market by component, organization size, content type, industry vertical, and region. The software component is expected to dominate the market, while the services segment is expected to grow at a higher CAGR during the forecast period. Content marketing software and services are gaining popularity, as they empower enterprises to enhance their customer experience in a cost-effective manner.

The media and entertainment industry vertical has witnessed a large-scale adoption of content marketing software. Media and entertainment companies are increasingly adopting innovative marketing technologies to deliver enhanced customer experience and personalized content for meeting the changing customer expectations. Advanced technologies such as Artificial Intelligence (AI), analytics, and Machine Learning (ML) help marketers to streamline their marketing operations and deploy data-driven marketing strategies. The insights gained from the analytics-based method help marketers in creating an effective marketing content for their customers. The content marketing software helps reduce the complexities faced by marketers while creating, publishing, and optimizing content. It also helps reduce the content creation and publishing time significantly.

Content Marketing Software Market
North America is expected to hold the largest market size and dominate the content marketing software market from 2018 to 2023. The region has a high concentration of large multinational companies, which largely contribute to the growth of market. However, Asia Pacific (APAC) is expected to provide lucrative opportunities for content marketing software and services providers owing to the increasing marketing investments by several companies in the region.
End-users in some regions still prefer to use the traditional marketing methods instead of adopting new technologies due to financial and technological constraints. It could affect the adoption of content marketing software and associated services in Latin America.
Major vendors offering content marketing software across the globe include Oracle (US), Adobe (US), Salesforce (US), HubSpot (US), Alma Media (Finland), Curata (US), NewsCred (US), Contently (US), Percolate (US), Sprinklr (US), ScribbleLive (Canada), PathFactory (Canada), Uberflip (Canada), SnapApp (US), OneSpot (US), Skyword (US), Kenscio (India), DivvyHQ (US), Scoop.it (US), BrandMaker (Germany), Mintent (Canada), Kapost (US), Wedia (France), Vendasta (Canada), and Annex Cloud (US). These vendors have adopted various types of organic and inorganic growth strategies, such as new product launches, business expansions, partnerships and collaborations, and mergers and acquisitions, to further expand their offerings and presence in the global content marketing software market.

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