The technologies in augmented reality automotive have undergone significant change in recent years, with conventional function and control system to automated control system. The rising wave of new sensor technologies, such as magnetic hall-effect sensor, image, and radar are creating the significant potential for automotive augmented reality in various vehicles as it integrates the real-life environment with virtual details that enhance the driving experience.
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In this market, various sensor technologies, are used which include radar, lidar, image, and sensor fusion. Increasing adoption rate of advanced technologies by OEMs, rising consumer demand for enhanced in-vehicle safety, faster generation of real-time and reliable data from advanced driver assistance systems, and the growth of connected vehicle are creating opportunities for various augmented reality automotive market technologies.
Lucintel, a leading global management consulting and market research firm with over 1,000 clients worldwide, has analyzed the technologies used in the augmented reality automotive market, and it has now published a comprehensive research report titled “Technology Landscape, Trends and Opportunities in the Automotive Augmented Reality Market 2019-2024”. This report analyzes technology maturity, degree of disruption, competitive intensity, market potential and other parameters of various technologies in the automotive augmented reality market.
Lucintel study finds that automotive augmented reality market is forecast to grow at 18% during next five years. Image sensor is the largest segment of this market and is growing at above average growth. Continental, Denso, Garmin, Microvision, Nippon Seiki, and Panasonic Automotive are among the major players in the automotive augmented reality market.
The Lucintel report serves as a catalyst for growth as it provides a comprehensive data and analysis on trends, key drivers, and directions The study includes technology readiness, competitive intensity, regulatory compliance, disruption potential, trends, forecasts and strategic implications for the automotive augmented reality technology by sensor technology, application, and region as follows:
Technology Readiness by Technology Type
Competitive Intensity and Regulatory Compliance
Disruption Potential by Technology Type
Trends and Forecasts by Sensor Technology [$M shipment analysis from 2013 to 2024]:
• Radar
• Lidar
• Image
• Sensor fusion

Trends and Forecasts by Application [$M shipment analysis from 2013 to 2024]:
• AR HUD Navigation
o Radar
o Lidar
o Image
o Sensor fusion
• AR HUD ACC (Adaptive Cruise Control)
o Radar
o Lidar
o Image
o Sensor fusion
• AR HUD LDW (Lane Departure Warning)
o Radar
o Lidar
o Image
o Sensor fusion
• Advanced AR HUD
o Radar
o Lidar
o Image
o Sensor fusion
Trends and Forecasts by Region [$M shipment analysis for 2013 to 2024]:
• North America
– United States
– Canada
– Mexico
• Europe
– United Kingdom
– Germany
– France
• Asia Pacific
– Japan
– China
– South Korea
– India
• The Rest of the World

Latest Developments and Innovations in the Automotive Augmented Reality Technologies
Companies / Ecosystems
Strategic Opportunities by Technology Type

This more than 150-pages research report will enable you to make confident business decisions in this globally competitive marketplace. For a detailed table of contents, contact Lucintel at +1-972-636-5056 or click on this link…… or [email protected].
About Lucintel
Lucintel, the premier global management consulting and market research firm, creates winning strategies for growth. It offers market assessments, competitive analysis, opportunity analysis, growth consulting, M&A, and due diligence services to executives and key decision-makers in a variety of industries. For further information, visit www.lucintel.com.