Boston, MA, September 30, 2013 -- Media Shower, the world's most trusted creator of SEO content that sells, has unearthed a startling discovery: press releases are not effective at getting press coverage.

Press Releases: Good for SEO, Not Much Else is this fall's page-scrolling masterpiece; a 463-word tour de force that brilliantly showcases the inherent flaws in press releases and why they're generally considered to be spammier than Spam, even if they do offer one significant benefit: links. The article also contains two pictures of national treasure Ed Asner.

Indeed, the phrase "landmark blog post" had perhaps never been uttered by anyone until Sam Jordan, Media Shower's Editorial Director, reread his very own piece. "This is a landmark blog post," he declared, after cleaning up the last of his 23 typos. "For too long, companies have relied on press releases to get attention. This practice is naive at best, and I'm happy to shine a spotlight on this epidemic." Jordan then got to work on a press release announcing his article.

Like a taut thriller or Rachael Ray cookbook, the article builds to a gripping climax in which a shocking experiment is performed. "I wanted to test the power of links in press releases," said Jordan, "and so I created a press release about the ineffectiveness of press releases." That press release is what you are reading now -- and because you are reading this, you are not a reporter.

For more information about why press releases are meaningless, or why press releases about articles on why press releases are meaningless are actually meaningful, contact Sam Jordan at [email protected].

About Media Shower:
The Media Shower Content Engine powers some of the world's top websites with great SEO content and links -- resulting in higher rankings, more traffic, and more sales. Learn more at mediashower.com.

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