As a Direct Response Company, As Seen On TV is the leader in television marketing. Offering both DRTV and BRTV spots via pre purchased airtime, they assist entrepreneurs in launching successful television ads. DRTV is an acronym representing Direct Response Television. BRTV is also an acronym. BRTV stands for Brand Response Television. Both of these methods are employed by As Seen on TV. The idea behind this type of advertising is simple. Advertise a product to a large viewing audience, showcasing the benefits of it, and ask the audience to reach out directly to the company.

As Seen on TV is the original Direct Response Company. Creators of the infomercial, the award-winning production team helps entrepreneurs with their advancing technology. As Seen on TV has over 5 billion dollars in global sales, and thirty- plus years of success to support their success. In the past television marketing was out of reach for start up companies, due to financial constraints. As Seen on TV has worked hard to ensure that fledgling companies can access this successful marketing tool.

Based out of South Florida, this direct response company works alongside new companies to create DRTV/BRTV spots. The spots may be long form (15-20 minutes), or short form (120 seconds). As Seen On TV most frequently utilizes short form advertising to reach their audience. Along with on-site and in studio video production, they also offer consulting and ad placement services.

The concise, effective advertisements created by this direct response company support both products and services. The variety encompassed is astounding. They support lifestyle and health products and much more. As Seen on TV also supports services, ranging from financial (banks and mortgages) to health (addiction treatment facilities). These products and services enjoy being spotlighted in front of a new, larger audience.

As Seen on TV is led by Kevin Harrington. Mr. Harrington is a longstanding media expert. He sat with the original sharks on “Shark Tank” and has over 20 years of entrepreneurial experience. He and his team are experts in what they do. This direct response company is always open to hearing new ideas. They can frequently be found searching for the next successful product. These professionals search trade shows, online reviews, blogs and even newspapers in an effort to help new business owners find success.