Kevin Harrington of As Seen on TV and Shark Tank fame wants to help people all around the world reach out to the right audience and get noticed. He understands that an idea without the right passion and connections behind it is much less likely to get noticed. That is why he created a DRTV advertising company. He wants all people to have the same opportunity to get noticed and take the world by storm.

Direct response advertising is when a person who has an idea gets to reach out directly to someone who can do something about it. In this case, people with ideas about new services or products can reach out to Kevin Harrington of Shark Tank. His company will create an As Seen on TV website or a series of infomercials to get the idea out in front of the people who could benefit from it most. Then, he will set up the launch of the infomercials or website and bring his audience of people who want to be in on the latest and greatest ideas at launch along for the premier.

Harrington takes pride in making sure each person working at As Seen on TV knows what it takes to get products and ideas in front of the proper audience. He believes that either a person has what it takes to make those connections happen, or they don’t. It must be in their DNA to work on As Seen On TV infomercials and websites. Each person gets extensive training to make sure they can help bring ideas to life as he would, and he is also around to help with ideas and brainstorming if an employee needs it.

The top infomercial companies know how to get a direct response from the consumers they target. They know what types of pain-points people feel and how to suggest the resolutions in a way that people will respond to. That is where Harrington’s desire to create a full-service video production company came from. He wanted to help cut out the middle man and allow people to reach out when they had an innovative product or service to offer. To see what DRTV advertising options As Seen on TV has, look at their website here: AsSeenOnTV.pro