The book was launched at the Sumant Moolgaokar hall of the MCCIA, at the hands of S.V.Joshi, Founder Chairman, Nichrome India Ltd. He said, “I had been reading this book since the past one month, the book will definitely make the reader think of becoming a champion in his or her pursued endeavour.”
The book consisting of 9 chapters explains the 9 basic principles of entrepreneurship. Every principle explaining chapter has tips that a budding entrepreneur should keep in mind. All chapters consist of effective guidance tools such as checklists, tables, interview, and case studies. A perfect guide book of the Do's and Don'ts to be followed while running a business and building it.
“Most of us start a business without an idea of how to go about it. An entrepreneur at the commencement of his or her new venture often and usually considers himself or herself as ‘The Holy Cow’ ”, mentioned Dr. Anand Deshpande, Founder Chairman & Managing Director, Persistent systems Ltd. He further added about how this book could perhaps help an entrepreneur rectify his or her past mistakes or avoid some in the future.
Passion and perseverance are needed for business, but venturing into the unknown, innovating and cashing in on opportunities does not always bring everyone the same results. A decision is always made at the point of decision- making and it is necessary to make the right one. First generation entrepreneur, strategist and brand consultant Kiran Bhat and senior business journalist Sekhar Seshan have come together to write 'No Holy Cows In Business'. A book that outlines nine principles for aspiring entrepreneurs to follow in their quest for success from nurturing the passion and momentum of an idea to keeping an eye on bottom lines, the book has examples of successful businesses that serve as inspiring case studies.
Author, Kiran Bhatt informs, “The book covers various aspects about exploring business and its contributions. This is a book about both success and failures in entrepreneurship. Laxmi is as important as Saraswati and I worship both. ”
Co- writer of the book, Sekhar Seshan, mentioned, “This book is a book of collaboration because collaborating with the right people leads to right book.”
Bharat Agarwal, Executive Director, VIT said, “There is a thirst of audience for English as well as regional languages, we knew the book was a winner even before publishing and hence we are glad that our publication got the wonderful opportunity publish it. The book is written in an engaging and conversational format, thus making it a good read.”
Guest of Honor, Ashwini Deshpande, Founder Director, Elephant Design, who decided to not work ‘for’ someone while sitting in a café and today a very successful entrepreneur herself said, “The book is not about success only in business procedures but also various situations an entrepreneur would face. The book is not a preachy, academic or orthodox book, but a very interestingly engaging one.”
About the Authors:
Sekhar Seshan has been a journalist since 1972 after earning a post graduate(B.Sc Chemistry) degree in journalism, B.J He began with a local Pune newspaper, Poona Herald(now Sakai Times) moved on to children's magazine Sunshine and then with United News of India. He lives in Pune with wife Dr Radhika Seshan. Kiran Bhat is a first generation entrepreneur. She started XebeC communications pvt ltd. an advertising agency offering integrated communications in 1992. In her role as strategist and brand consultant she has launched several brands in India.
Media contact: Aspire Communications, Varsha Marathe, 09370220270,02064010128