ASK Automotive Private Ltd. is a leading Indian company that manufactures aluminium die casting products, friction products and safety cable products for automotive industry. In fact, it is reputed to be the best brake lining manufacturers in India.

More details about the company were made public by its top executive in conversation with reporters held online.

“We are the leading manufacturer and supplier of safety control cables, aluminium die casting products and friction products for topmost automotive OEM’s. We are the biggest two-wheeler friction producers in India. We have a network of over 16 plants located in strategic locations across India. We have our own R&D and design facilities. Our vision is to become the global market leader in safety control cables, die casting products and friction products through innovation and quality. Or mission is to ensure customer happiness with a strong focus on quality, safety, competitive prices, cutting edge technology and timely delivery. We are driven by core values like Sustainability, Perseverance, Professionalism, Transparency and Integrity. Currently, our company generates a turnover of more than US $260 million. We are reputed for our commitment to Excellence, Safety and Quality. Founded in 1989, we have grown over 3 decades and established a strong pan India presence, which is represented by our 16 plants in prime locations. We cater to leading automotive OEM’s such as Suzuki, Hero, Yamaha, TVS, Mahindra, Bajaj, Royal Enfield, Maruti and many more. Our company is accredited with major industry accreditations in safety and quality like ISO 9001:2015, IATF-16949:2016, ISO14001:2015 and OHSAS18001:2007. We are inspired and guided by the philosophy and ideals of the founder and chairman of the company, Sri Kuldip Singh Rathee. We are always chasing with passion, ambitious goals and fresh horizons,” said an executive.

ASK has many innate strengths. It is the biggest manufacturer of 2-wheeler friction products in the country. It has cutting edge manufacturing facilities, dispersed all over India. It has an in-house design center and tool& die manufacturing facilities. It also has in-house validation and testing facilities.

The company also benefits from many collaborations with other reputed companies. In 2001, it entered into tie-up with ASK Technica, Japan for Brake shoes. In 2016, technical collaboration was made with Safety Control Cable Ind. Co. Ltd, Taiwan for safety control cables. The same year, the company entered into technical tie-up with NUCAP, Canada for technology of disk brake pads. In 2017-18, a joint venture was formed with ASK FRAS-LE FRICTION PVT. LTD for making brake pads and linings for commercial vehicles.

ASK is one of the topmost makers and exporters of Brake lining meant for Light and Heavy Commercial Vehicles. At the state of art manufacturing and design facilities, they make a wide array of non-asbestos and asbestos brake liner. ASK brake lining provides the optimal braking in all temperature, terrain and weather conditions. They are made in fully automatic manufacturing facilities. They are low noise and made to weather all conditions.

About The Company: Ask Automotive Private Ltd. is a leading Indian maker, supplier and exporter of die casting products, friction products and safety cable products. Founded in 1989 by Sri Kuldip Singh Rathee, today it has a pan India presence with 16 manufacturing units all over India.