12th July 2020, Gurgaon : ASK Automotive Pvt. Ltd. (www.askbrake.com) is an Indian company that is a leader in manufacturing and supplying Safety control cables, Aluminium die casting products and Friction products. For instance, it is one of the leaders among brake disc manufacturers.
The company was founded in 1989. In the last few decades, it has established a pan India presence with state of art manufacturing facilities in prime locations in India like Gurgaon and Bangalore. The company caters to leading automotive OEMs like Royal Enfield, Maruti Suzuki, Mahindra vehicles, Bajaj, Yamaha, TVS, Suzuki and Hero.
The company generates an annual turnover of more than 260 million dollars and is committed to the highest standards of Excellence, Quality and Safety. It is inspired by the ideals and philosophy of its founding father, Mr. Kuldip Singh Rathee and is relentless in its pursuit for new horizons and ambitious growth.
The main strength of the company is that it is the biggest manufacturer of 2-wheeler friction products in India. It has 16 states of art manufacturing facilities all over India. It has an in-house design centre, like for tool and die design. It has inhouse validation and testing facilities.
The company crossed some major milestones in the last few decades. It was launched in 1989 and gained its first certification, that of ISO 9002 in 1998. In 1999, it earned QS-9001 certification. In 2001, it tied up with ASK Technica of Japan.

Manufacturing units expanded to Gurgaon (2009, 2010, 2012, 2014, 2019), Bangalore (2013) and Gujarat (2015). In-house tool room (2006) and In-house design centre (2007) were set up. In 2008, the company gained OHSAS 18001:2007 certification. In 2012, it gained the ISO 14001 certification.
In 2016, it tied up with HSH Taiwan for making safety control cables and with NUCAP (Canada) for technology of disc brake pads. In 2018, it tied up with FRAS-LE, Brazil for vehicle brake pads and linings. In 2020, the company gained ISO 45001: 2018 certification.
ASK is notable for its product line of Brake pads. It is one among the leading disc brake manufacturers in India. Designed and tested for mostly performance-oriented applications, ASK Brake pads are the main upgrade standard for any mechanism for braking.
ASK brake pads ensure the perfect balance between performance and safety besides minimizing wear of pads and discs of the vehicle. The brake pads are available in Semi Met, Low Met, and NAO Mixes. The market presence of ASK is in all segments- Commercial Vehicles Light and Heavy), Passenger Vehicles and 2-wheelers. The winning features of brake pads from ASK are ECE-R90 certification, Dynamometer testing and consistent feel of brake pedal.

ABOUT THE COMPANY: ASK Automotive Pvt. Ltd.( www.askbrake.com) is a pan India company which manufactures and supplies Aluminium die casting products, Safety control cables and Friction products. It is market leader in most of these products serving the automotive industry and has tied up with companies from Taiwan, Japan, Brazil and Canada.