Noida: “The best advertising is done by satified customers. Good companies will meet needs; great companies will create markets. It is more to do what is strategically right than what is immediately profitable. Today you have to run faster to stay in place. The major cause of company failure is company success. Every business is a service business. your service must bring a smile on the customer’s face,” said Dr. Philip Kotler ‘father of Marketing’ giving some of the best tips while talking to the students of Asian Education Group in a special webinar to teach marketing.

“Good content isn’t about good storytelling. It’s about telling a true story well. Marketing is telling the world you’re a rock star. Content Marketing is showing the world you are one. You can never go wrong by investing in communities and the human beings within them,” expressed Dr. Sandeep Marwah Chancellor of AAFT University of Media And Arts thanking Dr. Philip Kotler for his presence at AAFT.

Philip Kotler is an American marketing author, consultant, and professor. He gave the definition of marketing mix. He is the author of over 80 books including Marketing Management, Principles of Marketing, Kotler on Marketing, Marketing Insights from A to Z, Kotler describes strategic marketing as serving as “the link between society’s needs and its pattern of industrial response

Kotler helped create the field of social marketing that focuses on helping individuals and groups modify their behaviours toward healthier and safer living styles. He also created the concept of “demarketing” to aid in the task of reducing the level of demand. He also developed the concepts of “prosumers,” “atmospherics,” and “societal marketing.” He is regarded as, “The Father of Modern Marketing” by many scholars. The event was supported by Indo American Film And Cultural Forum.