How AI Will Rule the Lead Generation through 2025


Posted July 17, 2020 by ashmufareh

Artificial intelligence is projected to transform the lead generation in the coming years. Recent studies show that around $2 trillion in business value will be unlocked in marketing and sales through 2025.

 
Artificial intelligence is projected to transform the lead generation in the coming years. Recent studies show that around $2 trillion in business value will be unlocked in marketing and sales through 2025. As such, marketers who will explore new frontiers in artificial intelligence are expected to gain a leading edge when it comes to lead generation and conversion.

In this article, we will look into multiple ways artificial intelligence will rule the lead generation in the near future.


Chatbots for Efficient Communication

As modern customers’ value brands that identify their individual needs and meet their rising expectations, marketers must adopt a more personalized strategy to drive website traffic and grow share of wallet. Also, staying connected to customers is the key to enhancing customer satisfaction and driving conversion. This is where AI-based chatbots can help. Chatbots help marketers to address multiple customer queries at any point of time. This subsequently allows marketers to stay connected to customers and enhance customer communication.

Additionally, chatbots engage users by providing instant support and enable marketers to convert prospects into valuable customers. By implementing AI-enabled chatbots across social media channels, businesses can engage with a vast number of potential customers and drive conversion.


Personalized Customer Experiences with AI

From smartphone shopping to aspiring customers, the e-commerce industry faces a slew of changes that will reshape the landscape for good. Also, customers are seamlessly moving between online and offline channels, necessitating brands to facilitate these transitions better. This is where organizations realize the need to adopt a customer-centric approach. AI-based tools and technologies enable brands to acquire new customers with targeted ad campaigns.

Using machine learning, brands can identify reasons for customer churn and devise retargeting campaigns to bring back customers. Besides, AI helps marketers to analyze customer insights such as behavior, preferences, feedback, and characteristics to deliver unique, personalized experiences to their customers. In addition to this, artificial intelligence tools and technologies offer better retargeting and conversion rate optimization opportunities. Other benefits of leveraging AI involve:

Understanding users’ better and minimizing risks due to biased decision making
Improving investment returns, enhancing upselling results, and generating higher revenues
Improving targeting precision while optimizing customer experiences


Personalized Content with AI

Aggressive sales techniques can no longer help marketers drive leads and increase customer experience, given the fact that modern customers have ample options available at their disposal. AI-based marketing tools help businesses to transform their customer outreach based on their changing behavior and preferences. Leveraging AI in marketing can also aid businesses to devise unique, automated content to create meaningful conversions. Using AI in marketing, marketers can recommend blog posts, videos, ebooks, or other types of content to site visitors based on their past search results. By doing so, brands can increase customer experience and keep audiences engaged, driving better leads or conversions.

Creating Personalized Digital Experiences

Customer experience and satisfaction have come to the forefront across all business sectors. So, it’s high time for marketers to create a 360-degree view of their customers to respond to their needs with a highly personalized approach. Businesses must also keep pace on how customer shopping trends and spending patterns are rapidly changing. Brands that fail to adopt customer-centric strategies fail to thrive in the long-run. AI-based automation tools and technologies enable business leaders to take a value-oriented approach to win over customer trust and loyalty. Moreover, AI allows marketers to optimize personalization in real-time based on their conversion goals.


Conclusion

Today, customers expect exceptional service and seamless buying experience irrespective of how small or big the product that they intend to purchase. To succeed in the long run, marketers must adopt AI-based automation tools and technologies. AI automation tools enable brands to provide real-time personalized experiences to engage and connect with their customers, eventually driving better conversions and leads.
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Issued By Ash Mufareh
Country United States
Categories Technology
Tags ai , ai tools , artificial intelligence , business , chatbots , lead generation , technologies
Last Updated July 17, 2020