Leading financial services, Amplifi Group, has announced the successful completion of its second strategic acquisition in the financial advisory sector. The recent acquisition involved the purchase of boutique firm Prosperity Partners, based in Auckland.

Prosperity Partners will be seamlessly integrated into Amplifi's flagship brand, Sage Wealth Management, which was launched earlier this year. This transition is under the expert guidance of Aga Krzeczkowska, the former Hobson Wealth adviser and current leader of Sage Wealth Management. Trish Lynds, the founder of Prosperity, will continue to play a vital role in client relationships within the Sage framework, while Katie Visser, the administration manager, will also remain on board under the new ownership.

Amplifi, a dynamic partnership between Mint Asset Management and local private equity player Ascentro Capital Partners, had previously made its initial market entry with the acquisition of Nelson-based financial advice shop, Tōtara Wealth Management, in May of the preceding year.

Fred Ohlsson, the Managing Director of Amplifi, emphasized the company's flexible approach in allowing Tōtara Wealth Management to continue operating under its own brand. This approach respects the unique strengths and identities of different businesses within the Amplifi Group.

Looking forward, Amplifi intends to further expand its portfolio by incorporating additional independent investment advisory practices. This initiative stems from the recognition of evolving regulatory landscapes and demographic trends, necessitating greater corporate structure in an industry historically known for its individualized nature.

Ohlsson emphasized Amplifi's commitment to providing regulatory compliance and governance support, as well as facilitating access to new clients and referral networks. Sage, for instance, has appointed Makao, a respected consultancy firm, as an independent adviser to its investment committee.

The acquisition of Prosperity Partners is a testament to Amplifi's long-term investment strategy, with further acquisitions in the advisory and financial services sector firmly on the horizon.

Amplifi Group, with its experienced leadership and long-term vision, remains committed to driving growth through strategic acquisitions in the advisory and financial services sector, demonstrating its dedication to delivering quality, independent financial solutions.

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