BBA in marketing teaches you about market research & analysis, selling and distribution of the product. Students will also become familiar with other fields such as advertising and sales. There are several subjects to look out for in BBA in marketing. You will learn various new things. Let’s take a look at the 5 of them.

1. Marketing concepts

You will be introduced to marketing concepts like market research, consumer behavior market planning, market segmentation, marketing ethics, advertising management, etc. These concepts will help you understand your customer's needs before developing a marketing strategy for a product. After all, the main objective of the marketing campaign is to earn a profit through the product.

2. Principles of sales management

By reading the principles of sales management, you get a fair idea on how to become a top sales manager. The main ingredients to become a top sales manager lies in the characteristics exhibited by that person, like

●They should understand their product, competitors and the industry.

●They care about their subordinates.

●They train their team to be a better Sales professional.

●They should inspire their team in maintaining high standards.

3. Sales Forecasting

Sales forecasting gives you an insight into how a company allocates its resources to estimate future sales. Companies can make key decisions for their short-term and long-term future based on accurate sales forecasting. These forecasts are made based on past sales data and current economic trends. Sales forecasting is also used to predict future revenue and plan the growth of the company.

4. Brand management

Brand management is one of the important concepts in marketing. For a product to do well, it is important that the product’s brand has made a positive impression on the market. It is important to develop a healthy relationship with your target group. If your product is liked by the target group, they will be willing to share that experience with others.

5. Economic analysis

Economic analysis helps in gauging how much profit the company is making. It calculates the costs companies incur from production to distribution. In the case of marketing, it helps in tracking the costs incurred to market the product. Economic analysis assists in deciding the appropriate sum which can be deemed as good ROI. It will help in covering the costs incurred in pre-sale.

So, these are the 5 important things that you will learn from BBA in Marketing. If you wish to opt for an MBA in Marketing, look out for the top MBA colleges in Bhubaneswar or elsewhere. Happy learning!