In regards to inexpensive but effective advertising and marketing software, nothing works better than the lowly flyer. They're easy to make, inexpensive to print and easy to disperse so employing a flyer to push your goods or services create a lot of sense. However, if you're working on a tight marketing budget, or you're using flyers to supplement a larger marketing play, you can't afford to invest a lot of money on your own flyers.

Below are some tips about how best to save cash when printing flyers.

1. Don't use colour. White and white flyers are only slightly less effective than colour, and if you're using the flyer for a source of information only, then you do not require shade. Color ink can create the cost of printing flyers to be ten times more expensive than white and black only.

2. Don't use paper that is slick. Slick paper is significantly more expensive than conventional bond printer/copier newspaper and in most instances does not add any value to your advertising effort.

3. Just print as many flyers as you want. Many occasions flyers are date sensitive and having too many turns perfectly usable paper into scrap. While wasting a couple of pages isn't terribly detrimental to the bottom line, wasting a ream every time you print flyers gets pricey.

4. To cut back on draft duplicates when creating flyer designs, use the page size tool in your word processor to flip back and forth between full page and webpage width sizes. This permits you to see how the total flyer will look before you publish it. Additionally, using Print Preview allows you to know if everything you want on the flyer will fit.

5. Unless you want super high quality, print flyers in draft mode. While the quality isn't quite as good, using draft mode to print with cuts the price per page nearly in half.

Flyers are a terrific way to put data into the control of a prospective client using them as a secondary driving tool into a bigger marketing concept. Flyers that focus on a single product allows you to give clients exactly the information they need without having to dig through a catalog or booklet for to what they're searching for. Printing flyers yourself is a great way to be certain that your advertising budget remains within the limits you have to have to keep your bottom line in the profit margin. Take advantage of flyers and create your flyers work for you by designing and printing your own.