30th May 2022 - The Pan African Media Research Organisation (PAMRO) the industry forum for businesses operating in the media research, measurement, and analytical space, is hosting its 23rd annual conference. After two years of meeting virtually, we return to convening our PAMRO community in person in the breath-taking mother city, Cape Town, for a two-day conference: starting on Monday 24th October and concluding on Tuesday 25th October. Register for the conference and get an opportunity to rub shoulders with industry heads at our networking session on the 23rd of October.

This year’s much-anticipated conference will see like-minded media owners, marketers, brand managers, and advertising executives exchange meaningful research methodologies by consolidating the most meaningful data available. This year's theme is “ELEVATING MEDIA MEASUREMENT AND EVALUATION IN A RESILIENT AFRICA”

Media experts will openly share successes, challenges and even failures in a quest to help delegates learn from one another in order to build better strategies for doing business in Africa. The conference allows the sharing of invaluable insights from leading players, ultimately assisting in improving the industry as a whole.

Conference sessions will encompass a variety of formats including panel discussions, case studies, presentations of papers and outcomes from media audience research activities. Topics will range from elevated media practice in Africa, consumer behavior insights, global media trends and challenges, to research methodologies, and strategic recommendations.

Save the date in your calendars for the long-awaited in-person PAMRO Conference 2022 on the 24th to 25th of October 2022 @ the Radisson Blu Waterfront Conference Centre

Below are the cost options:
PAMRO Members Conference costs @R7 500 per person
PAMRO Non-Members Conference costs @ R8 500 per person

We would like to thank our sponsorship partners for their continued support:
Telmar, Nielsen, DSTV Media Sales, IPSOS, Ornico and Plus 94 Research

About PAMRO

Pan African Media Research Organisation’s (PAMRO) mission is to create a uniform research infrastructure for African countries and to use the same measuring and target marketing methods so that the results of different countries can be compared validly. Various members include industry organizations, media research providers, media owners, marketers and advertising agencies scattered across all corners of the African continent. We do more than pay lip service to our vision of creating a uniform and evolving research infrastructure in African countries - we continually seek ways to facilitate a meaningful exchange of knowledge and encourage members to learn from one another. Brands openly share successes, challenges, and even failures in the quest to help other members build better strategies.


For more information, visit www.PAMRO.org or email [email protected]

You can also follow PAMRO on Facebook or on Twitter and LinkedIn.