The major factors that are expected to drive the growth of the market include the growing demand for mobile and web apps, increasing use of smartphones for advertisements, and rising implementation of digital transformation strategies. In addition to this, the growing investment in the analytics technology is expected to boost the market growth. App analytics vendors offer app analytics software to manage financial products, investment options, and transaction details. The app analytics software helps organizations detect fraudulent transactions. Further, it assists banks in identifying business segments and offering customized solutions to build a long-term mobile payments strategy. The mobile and desktop-centric user platforms have given rise to several mobile applications in the BFSI vertical.

App analytics solutions in the BFSI vertical enable developers to gain a better understanding of their customers' usage data. Various financial entities are using the app analytics solutions to boost the visibility of their apps, thereby increasing the overall customer experience. The global mobile analytics market is supposed to reap the benefits of the changing mood of the digital advertising arena, as the new population of corporate honchos relies upon mobile and digital platforms to showcase and sell their products. The massive jump in smartphone users globally is also a reason for rejoicing for the global mobile analytics industry.

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App Analytics help in tracking apps and their performance on desktop and mobiles. It is useful for companies in finding the collaboration among their products and users. App analytics allows to check the opening and activation of app by user, help to gather accurate data to meet customers need and allow to drive personalized and customer focused marketing. It helps app developers to find the crashes occurring in the app and fixing them to improve its utility as well as it helps in developing updates for app by providing information about user’s interest in that app. It is also useful in finding a customer interest and developing new applications by tracking user’s previous data from various apps being used by the customers.

Segmentation:    

By Type:

Mobile app analytics
Web app analytics
By Component

Software
Service
By Application:

Revenue analytics
App performance analytics and operations
User analytics
Ad monitoring and marketing analytics
By Vertical:

Banking, Financial Services, and Insurance (BFSI)
Retail
Media and entertainment
Logistics, travel, and transportation
Telecom and IT
Others (education, energy and utilities, and manufacturing)
Global App Analytics Market Players List:

Adjust

Adobe

Amazon

Amplitude

App Annie

Appdynamics

Appscatter

Appsee

Appsflyer

Apptentive

Clevertap

Contentsquare

Countly

Google

Heap

IBM

Kochava

Localytics

Mixpanel

Regional Overview:

The regional analysis of Global App Analytics Market is considered for the key regions such as Asia Pacific, North America, Europe, Latin America and Rest of the World. North America is the leading/significant region across the world in terms of market share. Whereas, owing to the countries such as China, Japan, and India, Asia Pacific region is anticipated to exhibit higher growth rate / CAGR over the forecast period 2018-2025.

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Table Of Contents
Chapter 1. Global App Analytics Market Definition and Scope
1.1. Research Objective
1.2. Market Definition
1.3. Scope of The Study
1.4. Years Considered for The Study
1.5. Currency Conversion Rates
1.6. Report Limitation

Chapter 2. Research Methodology
2.1. Research Process
2.1.1. Data Mining
2.1.2. Analysis
2.1.3. Market Estimation
2.1.4. Validation
2.1.5. Publishing
2.2. Research Assumption

Chapter 3. Executive Summary
3.1. Global & Segmental Market Estimates & Forecasts, 2015-2025 (USD Billion)
3.2. Key Trends

Chapter 4. Global App Analytics Market Dynamics
4.1. Growth Prospects
4.1.1. Drivers
4.1.2. Restraints
4.1.3. Opportunities
4.2. Industry Analysis
4.2.1. Porter’s 5 Force Model
4.2.2. PEST Analysis
4.2.3. Value Chain Analysis
4.3. Analyst Recommendation & Conclusion
TOC Continued

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