What is Digital Marketing?
Digital Marketing is a term defined to achieve your business objectives and goals using the online channels that include search engines, social media platforms, content creation & advertising in order to educate, engage & market your product or service to potential buyers.
Types of Digital Marketing :
a) SEO (Search Engine Optimisation)
1.On-Page SEO
2.Off-Page SEO
3.Universal SEO
4.GMB (Google My Business)
5.Technical SEO
b) SMM (Social Media Marketing)
1.Facebook
2.Instagram
3.YouTube
4.LinkedIn
5.Twitter
c) SEM (Search Engine Marketing)
1.Search Network
2.Display Network
3.Video (Ads)
4.Gmail Ids
5.App Ads
d) Local Listing
Advantages of Digital Marketing:
1.Global reach
2.Better Brand Development
3.Personalization and Customization
4.Direct Customer Interaction
5.Lower Cost
6.Measurable and Trackable Results
7.Improved Conversion Rates
8.Quicker Response Time
Scope of Digital Marketing
Professional blogger/Content Writer
Website Designer
Freelancing Services
Running Own Agency
Running E-Commerce Business
Become An Online Influencer
Training or Coaching