Probiotic supplement for kids market is expected to witness rapid technological enhancements. This is intended to offer adequate texture and taste in the products in the next five to six years. Probiotics supplements for kids are the supplements containing bacteria such as lactobacillus, streptococcus and bifidobacterium species. Probiotics mainly function as immune modulators and helps to treat intestinal conditions, such as Crohn’s disease, irritable bowel syndrome, colicand allergiesin children. Probiotic supplement that includes strains of lactobacillus and bifidbacterium reduces the chances of cold and flu symptoms in kids. Probiotic supplements also benefits kids with lactose intolerance due to the absence of enzyme lactase in the small intestine. Cranberry juice which is a type of probiotic supplements for kids clear the bacterial strain from the stomach of children that can cause ulcer.

Probiotic Supplements for Kids Market Segmentation
There are various form of probiotic supplements available for the children especially for infants. Probiotic supplements for kids market can be segmented on the basis of type, strain types and application. Based on supplement type, the segmentation includes infant formulas that already contain probiotics, powdered probiotics, which can be added to milk and yogurt, and yogurt drinks that include probiotic supplements. On the basis of strain types, probiotic supplements for kids market can be segmented into Lactobacillus, Streptococcus, Bifidobacterium, Yeast, Spore Formers, Spore Formers and others. The probiotics supplements for kids offer varied application into food and beverages and dietary supplements. The probiotic supplements for kids market is studied across regions such as North America, Europe, Asia Pacific and Rest of the World.

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Probiotic Supplements for Kids Market: Region-wise Outlook
In probiotic supplements for kids market, North America is dominant region. In North America, companies are continuously launching new products in the probiotic supplements for kids market. For instance, Nestle S.A. launched probiotic drink namely boost kid’s essential drink for children, which provides immune benefits coupled with the balanced nutrition. Probiotic supplements for kids is untapped market in Europe, owing to this Chr. Hansen A/S entered into partnership with Italy based Pediatric firm. Owing to robust growth for dietary supplements market, companies are focused on developing new products specifically for kids. For instance, Sanofi S.A. launched a vanilla flavoured probiotic supplement for kids catering to the needs of consumers in South Korea.

Probiotic Supplements for Kids Market: Drivers
The probiotic supplements for kids market is expected to witness remarkable growth owing to the rising number of parents that intend to impart the benefits of probiotics to their children, which helps in improving immune and also digestive health. Apart from thus, the global probiotics supplements for kids market is driven by growing demand for probiotic yogurt, increasing consumption of functional food coupled with increasing consumer awareness regarding the benefits of probiotic supplements across the globe. However, increasing prices and lack of standardization of product specifications are expected to have a negative effect on market growth over the forthcoming years. Companies operating in the probiotic supplements for kids market are mainly launching new products with ingredients delivering desired flavor in the finished product.

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Probiotic Supplements for Kids Market: Key Players
Major Key players in probiotics for kids markets are Sanofi S.A., Chr. Hansen A/S, BioGaia AB, DuPont Nutrition & Health, Ganeden, Nestlé S.A, Danone,Milsing d.o.o., Biostime International Holdings Limited.

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