Dietary supplements are products that contain dietary ingredient used to add nutritional value to the supplements. Several people use dietary supplements to adopt healthier lifestyle. Dietary supplements basically add missing nutrients to our diet and to get sufficient overall nutrients. Dietary supplements are of various types that includes protein supplements, vitamins and minerals supplements, calorie supplements. Sufficient intake of dietary supplements promotes the growth and enhance the immunity. But excessive intake of dietary supplements results in the accumulation of extra body fat. Dietary supplements are present in different forms that includes capsules, tablets, liquids, powders.
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Major drivers of dietary supplements market are growing economies where consumers have high disposable income, growing awareness about health and nutrition, stressful lifestyle, increasing population and growing number of people having chronic diseases. Major driver for dietary supplements market in Canada is ageing population. There is increasing demand of supplements in Canada owing to the benefits associated with it such as strengthening the immunity and reducing cholesterol related diseases. More concern regarding the health and prevention of diseases drives the Mexican dietary supplement market.
Dietary supplements market is segmented on the basis of age as elderly person, pregnant women, adult and infants. By type dietary supplements market can be segmented into minerals, enzymes, amino acids, herbals. On the basis of forms dietary supplements market is segmented into capsules, tablets, powders, gel capsules, powders, and liquids. On the basis of geography North American Dietary Supplements market is segmented into Unites States of America, Mexico and Canada.
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In United States, consumers are more conscious about the health of children and spend dollars to boost their health. Dietary supplements in United States experienced double digit growth owing to the increasing awareness among parents regarding children health. However in Canada there is marginal growth in the dietary supplements market. Dietary supplement market is fragmented and there is immense consolidation in the market. In Mexico there is drastic growth in the dietary supplements market as Mexican Government, public and private hospitals supported several advertising campaigns to prevent various diseases in order to create health awareness among people which results in increase in consumption of dietary supplements. In United States using protein as an ingredient is the major trend. Major drivers for protein are growing heath conscious consumers, increasing baby boomers, need for approaches to overcome obesity. In United States DSM launched new nutrition innovation unit in Parsippany, New Jersey. It includes various laboratories and plants and analysis facilities in order to improve production process and enhance the quality of dietary supplements. Company such as 5- Hour Energy brand is continuously expanding its product portfolio. Some products included in its portfolio are original 5-hour energy which are further available in several flavours. This company also extended its flavours for providing customers with enhanced taste such as berry extra strength, grapes extra strength, sour apple extra strength. In Mexico Company named DuPont designed new innovation centre in order to provide customers with solutions to face complicated problems. This innovation centres help customers and strategic partners to work in partnership. In United States there is increasing demand for weight management supplements such as Yacón root is exclusively used in South America for maintaining healthy weight. Some popular dietary supplements are Green Coffee Bean extract.
In United States, 5-Hour Energy brand is the leading player in the dietary supplement market. In Mexico Herbalife Internacional de México is the leading player in the dietary supplements market.
Dietary supplement market is forecasted to be growing with constant CAGR owing to the increasing health awareness among consumers and growing older demographics.