Basically the word "Beacon" means device that is visibly attractive or bright enough to send across a message or even act as a signal. Today many business owners are making use of the beacons as the concept has gained popularity, for manufacturing hardware and developing mobile device applications using beacon technology. Appadia is a Mobile marketing platform that delivers Proximity based Advertising, Promotion, Coupons and other information to shoppers carrying Bluetooth enabled smartphones.

One of the reliable beacons offered by Appadia which are low cost and low powered enabling low IT investment for your company is Estimote beacons. These can act both as a transmitter and a receiver. These pieces have Bluetooth chips embedded within and are supported by a lithium battery. Moreover the cost is a negligible factor as putting up beacons takes just a few days and they are flexible that you can test them on a small scale to start with and expand your usage and installation on-the-go.

Appadia offers Eddystone Beacons that incurs a very less cost towards managing the associated application, analyzing the results obtained from your customers and gain insights.
Benefits of beacons offered at Appadia include:

• Enhance branding through your own Mobile App
• Offer Mall shopper information and utilities
• Promotions, Events and safety information through Push notifications
• Track and obtain shopper data
• Fidelity

With automation at its best, Appadia offers shopping mall advertising devices that do not require human intervention once they start working. These devices include delivery options, Mobile Apps - iPhone and Android, Bluetooth enabled Smartphones and Watch Apps & Wearable as well as Apple Watch App and API for Developers which is Integrate with existing and new apps.

The internet is the information highway that customers use to the fullest capacity if they know where to go for the information. Mobile advertising platform Appadia provides

The spokesperson at Appadia says, “Attract more visitors by delivering deals through mobile Mall App, Proximity Advertising through Mobile Apps, Using Beacons, GPS and WIFI and Earn additional revenue from your properties.”

About Appadia:
Established in 2012, Appadia is a Mobile Advertisement Platform that delivers Proximity based Advertising, Promotion, Coupons and other information to shoppers carrying Bluetooth enabled smartphones. Appadia is headquartered in San Jose, California, with Spanish office in Alicante and the Indian office in Coimbatore. The team while providing the Malls with the Mobile apps with the latest features that provide shoppers all the utility and information required they also created a channel to deliver Proximity Advertisement.