APE Distribution is a company that manufactures and distributes photo printers. They actually have a contract that makes them the largest distributer of passport photo systems in Australia.

They have now turned their attention to the consumer market with their Pringo system.

Technology

Advances in technology have meant a massive change in the photo industry. Gone are the days where people carried clunky cameras around with them and had to take their photo reel to get developed.

Now, people have camera phones and they seem to document every moment of their lives. However, they can’t print off directly from their phones. They can however, take their memory card to the supermarket and pay to have the images printed.

Furthermore, online printing companies are becoming more and more prevalent. Customers can upload the image that they want printing, straight from their phones. It is fairly inexpensive but they are paying someone else to do the printing for them.

What if they could do it themselves?

APE Distributions are giving people the chance to print their images themselves, with their Pringo system. The Pringo is a portable printer that runs off an AC adapter or a rechargeable battery.

Users can send the image to the printer via the Wi-Fi connection, costing them nothing. For example, if a teenager had been bought the printer and they were with their friends, they can all use the printer through the Wi-Fi. They don’t have to connect to the printer using a physical cable.

Editing

This puts users at an advantage because any piece of technology can be used to send images to the printer as long as they have a Wi-Fi connection.

Before, people would have to rely on printer companies to do the editing on their images, or they would have to upload the image to a website and then use editing templates that might incur a fee.

However, with mobile technology and the advancement of applications, there are many photo editing applications that are free. The Pringo is able to print images that have been edited on any applications.

If a user has higher editing qualifications and they have been editing their images on computer applications like Photoshop or Pixelmator, then they are able to send their images to Pringo as well.

Control

The Pringo has given the consumer their control back. They can choose when and where they print their images and they can edit any images that they like.

It is also extremely cost effective. APE Distributions have been able to keep their printer at an affordable price point without sacrificing on the quality of the images.

A company spokesperson gave us the following statement, “We wanted to give our customers the chance to print their own images, straight from their smart phones, or tablet computers without having to pay a service to do it for them. We believe that we have done this with the Pringo.”