Online Sales 002
The channels to sell have suddenly diversified. Your target audience is locked in their homes and selling seems difficult. The sales outsourcing company, AOB India believes that in creating intuitive and productive sales strategies. The client acquisition team and the sales consultants do not shy away from trying out new ways to deliver the sales results.
On the topic of what’s #trending, let’s discuss the strategies for selling on Instagram.
Selling on Instagram
Understand the algorithm- The goal of Instagram’s algorithm is to foster a positive user experience by showing relevant content. What users see is tied to the accounts they engage with, direct message to, and search for or tag. It’s crucial for a brand — to show up on Instagram consistently. Whether that’s via posts or Stories. New, consistent content keeps your image in follower’s feeds and enhances your standing in the hard-to-master algorithm.
There is no rule for the volume of content on Instagram. Larger companies may post daily or even multiple times per day. But that could be unrealistic for a small business with a small following.
The sales outsourcing company, AOB India has delivered sales during the time of COVID. The sales consultants strongly believe that consistency is key.
Scheduling posts- Once you’ve determined the frequency, optimize your posts by time of day. A popular scheduling app, analyzed 12 million Instagram posts and found that the best time to post is between 9 a.m. and 11 a.m. Indian Time.
But that could differ for your account. To find the best time, use (i) a scheduling app like SEMrush for audience metrics, or (ii) Instagram’s Audience Insights (for business accounts) to see when most of your audience is online.
Optimize your company’s name- Names are a searchable field on Instagram, which makes it an optimal place to add keywords to your name and bio.
Engagement- It’s not enough to optimize posts and send them into the digital space. You want followers to engage. Here’s how:
• Reply to all their comments promptly.
• Answer their questions publicly.
• Share their relevant content to your feed or Stories.
Hashtags- Think of hashtags as a search-optimization technique. Each post can include up to 30 hashtags, which is plenty for the most ecommerce businesses. Consider three types of hashtags:
• Geotags include a city or location
• Branded tags are specific to your product, name, or slogan. All of your posts will appear when an Instagram user clicks that hashtag.
• Niche tags are hyper-focused with fewer searches.
Find your voice- A ton of companies on Instagram compete for prospective customers. Stand out by having a unique tone and voice that your followers can count on. It creates loyalty and invites engagement. Instagram users are mostly younger and more informal than, say, users on Facebook, Twitter, and LinkedIn. A casual vibe is best.