Rahim told his wife Jenny, “Get my bag, we are going out for coffee and…” Before Rahim could complete, Jenny interrupted while going into the bedroom, “We will have Caramel Frappe today. Not at CCD, we will go to Starbucks this time.” Then she fetched his bag and was astonished to see a blank expression on his face instead of a thank you out of his mouth. She said, “You’re welcome”. He replied, “The wallet was in the cupboard and I wanted to fetch that too.” Exasperated and unwilling, she retorted, “I am not going again. You go and fetch it now.” Anguished at the reply, Rahim rushed to the bedroom, saying, “Why don’t you let me finish? You just want to reply, talk, and never listen. And I wanted the black bag, not this brown one.” Now guess, what will be their mood while going to a coffee shop? Definitely, not a cheerful one.

This argument would have been avoided with listening carefully & attentively instead of replying in haste and suggesting something. This is an everyday life example in which not listening carefully led to misunderstanding. This misunderstanding is toxic for relationships. Listening to others is significant to build a strong relationship. Else, there will a possibility of missing on something.

The same listening principle is applicable to every relationship in the world. It may be father-daughter, mother-son, friends, colleagues, or client-service provider. At Kaizen Design Studio, we understand how important it is to listen to clients carefully and determine their requirements before providing our services. From day one, we have been committed to listening thoroughly to clients and understand more before giving our suggestions & solutions along with presenting new ideas and strategies for branding.

Stephen R. Covey, an American author and educator said, “Most people do not listen with the intent to understand; they listen with the intent to reply.” During brainstorming sessions and meetings on any project, we have been instrumental in understanding what the client requirements are and then discuss what can be done. We want to every input to sink in, think about them, and then discuss further strategies. Brief inputs from the client have always been essential for us in determining the thought process and sentiments behind their projects. Moreover, this helps in preparing an effective communication strategy to help them to form a bond with their potential and current client base.

We have been and will always be considering ‘listening to our clients carefully’ as the secret behind conducting successful branding campaigns. Listening carefully has always been and will always be our priority. We have practiced it every day and been able to form a long-lasting and healthy relationship with clients. This secret has helped us become one of the leading branding companies in Pune. You can also experience our careful listening over a simple phone call. Else, you can discuss our potential collaboration in depth over a coffee at our office premises.

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