A Value-Added Ingredient in Skin Rejuvenating and Household Cleaning Solutions
Citrus powder, mixed with rice flour and cold milk, helps in preparing skin exfoliating mask, while blending with sugar and olive oil acts a body scrub. In addition, existence of free radicals in citrus powder counters skin related issues, including wrinkles, acne pigmentation, and dark spots. Citrus powder alkalizes the system and metabolizes the acidic temperature of the body, avoiding pimples and breakouts. Citrus powder is making forays as an ingredient in sanitation and cleaning solution following antimicrobial nature. Blended with borax, baking powder, or vinegar in required proportions, citrus powder eliminates all sort of dirt, including grease, rust, and food stains. In addition, citrus powder behaves as a natural insect repellant, keeping mosquitoes, and ants at bay. On the contrary, extraction of citrus powder is a complicated process consisting of numerous phases of processing prior packaging and consumption. Further, onset of citrus greening disease degrades the nutritional content as well as hinders the production rate of citrus fruits, including lemons, oranges, and grapefruits.

Paradigm Shift towards Nutritious Consumables in North America and Europe
Adoption of citrus powder in the cosmetics industry has spectated a noteworthy progress in North America in recent years, with the Food and Drug Administration (FDA) approving the consumption of citrus powder. European consumers are increasingly inclining towards natural and plant-based cosmetic products, particularly in Germany, France, and the UK. Furthermore, the ‘clean label’ trend has gained huge momentum in Europe, fuelling the demand for citrus powder. Rising awareness among the consumers regarding the benefits of citrus powder is the next leg of growth for the market players. The declining health conditions of population, especially in developed economies, corresponds to the demand for low-fat and gluten free products – a factor influencing citrus powder manufacturers to eye the target regions.

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‘Ready To Consume’ – A Noteworthy Trend

Market forces are launching dual action citrus powder – mask and cleanse - rich in vitamin C and collagen that gets into action within a few minutes post application, making the product travel-friendly. With lemons dominating the production of citrus fruits, players are developing lemon peel powder, suitable for all sorts of skin, for treating acne. Dark spots and pimples are always a huge concern for a majority of consumers, as such, manufacturers are introducing oils encompassing citrus powder for warding off dark spots. Citrus powder enhances flavor and taste of confectionary products – a factor motivating manufacturers to produce lemon juice powder for bakery items. Consumers’ drift towards natural, and organic consumables are driving participants to bank on freeze-dry technology in order to retain the nutritional aspects of citrus powder. Furthermore, market players are penetrating into halal-grade, and gluten-free food & beverages.

Citrus Powder Market - Key Research Findings

citrus powder market snapshot
Increasing Applications in Different Industries Surge the Demand for Citrus Powder

The growing number of companies across countless industrial verticals are transforming their business models with increased importance being given to consumer satisfaction, and the citrus powder landscape is no exception. With the market for citrus powder witnessing incremental growth in the cosmetics & personal care industry, soon citrus powder would be among the main ingredients used in the cosmetics industry.

For instance, Van Drunen Farms has launched its premium ingredients (in cosmetics sector) that can be used in cosmetics as well as in direct consumption in citrus powder which is in the trends these days, and the product launches of the company will help it to gain high standards in the market. Moreover, the company has started to perform organic farming of citrus fruits that will help them to attract many health-conscious consumers.

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The lemons & lime usage for the production of citrus powder is showing significant growth and is expected to increase at a CAGR of 11% in the forecasted period. This segment is gaining more popularity owing to its easy availability and numerous applications in cleaning and makeup removing in the field of cosmetics and personal care industry. The citrus powder market is gaining significant traction due to the skin lightening and anti-aging properties of lemons.

Stakeholders Following New Trends that Help Increase their Consumer Base

One of the recent developments in the citrus powder market is that a number of players are coming out with the new trend of launching organic citrus powder. Many companies in the field of citrus powder are accepting this trend to increase their global market revenue as well as shares.

Companies in the citrus powder market are increasing their consumer faith and numbers by providing various claims and certifications like- EQA certification, ISO 9001, BRC Food and FSSC 22000 to prove that the end- product which is citrus powder is of high quality, and can meet consumer satisfaction with proper authentication.

Making the vision of a cleaner and greener environment possible, the citrus manufacturers are working in all the areas, starting from organic production of citrus to biodegradable packaging of citrus powder. The manufacturers are bringing a change in their production pattern as the consumers these days want natural, organic, vegan, free from gluten and many more such specifications in their products.

Restraining Factors that will Impact the Citrus Powder Market

The constraining factor for citrus powder is that of price. Given their exotic and export-dependent nature, citrus powder-based products are priced relatively at a higher level. The high price is also because of higher production costs when compared to synthetic vitamin C. This further limits their scope to only certain demographics such as urban and high earning individuals.

The processing technique for deriving citrus powder from citrus fruit is relatively complex. The extraction of citrus powder requires several stages of processing before finally reaching the packaging process, and then reaching consumers. The quality and purity of citrus powder depends majorly on the drying method which is used to extract the citrus powder.

However, growers of citrus fruits face a challenge in improving or maintaining yield quality, with soil salinity, cold, drought, and crop diseases being the key impediments. These challenges impose on economic constraint for citrus fruit growers. Successful adoption of traditional breeding methods on improving citrus production has been carried out for decades, however, they entail difficulty related to the yield’s delayed growth and maturation.

As traditional breeding methods account for longer time requirements, the rapid incorporation of desirable traits in citrus fruits is deemed impractical. In some cases, particular desirable traits are not available in cultivated citrus fruits, which has further been made more evident for battling against crop diseases. As diseases appear in the area of citrus cultivation, they spread within a few years and become the additional hindrances for production. The collective economic influence on the back of increased production costs and yield reduction takes a toll on established companies as well as emerging local producers in the global citrus powder market.

East Asia’s Market Attractiveness Rising with Changing Dietary Preferences

Regions such as North America and Europe are expected to hold prominent market share in the citrus powder market in terms of value. However, the East Asia market is expected to project lucrative growth in the global citrus powder market over the forecast period of 2019-2029. This growth is pushed by changes in the dietary patterns of East Asian people. They are consuming more western foods, which has resulted in a shift from healthy traditional diets to calorie-dense low-fiber diets. This gives rise to lifestyle disorders and cardiovascular diseases in these populations. And, here citrus powder is working as a miraculous ingredient as it has the ability to keep its consumers away from heart, brain and other diseases owing to its antioxidant and rich in vitamins and minerals property.



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Furthermore, macroeconomic factors such as urbanization, growing population, and rapid industrialization, in East Asia, have boosted the confidence of investors to make investments in the citrus powder market. Also, as consumers are more aware of what they eat, the citrus powder market is projected to witness high growth over the forecast period.