What is Facebook engagement?
Facebook engagement is the action that people takes on your Facebook account. When we talk about engagement on Facebook, we try to explain the way users interact with the different brands on this social network. When you calculate social media engagement you’re measuring the commitment that your users show to your brand. So, to know to measure your brand’s success or the love your clients really feel for your brand? Although love is something abstract, it’s possible to measure it with this metric. For example, knowing how many times your clients revisit your page, how many positive reactions your post generates, how they talk about you, etc. Surviving the latest Facebook algorithm updates mean updating your strategy in order to bolster your organic reach. Here are the top 7 easy ways to increase engagement on Facebook:

#1 Vary your posts
This is a super important tip and one that I see a lot of people failing at. It is so good that people don’t want to just give it alike, they want to share it on their page to their friends whom they trust. The content your fans share becomes a part of their identity. It gives insight into who they are and what they like. And most importantly, it shows their support for you. Facebook rewards you for being engaging with your audience in different ways — and that includes using different kinds of posts.

#2 Show, don’t tell
Let’s face it – we all have a short attention span. According to recent studies, most readers only scroll to about the 50% mark (or the 1,000th pixel) in an article. On social media, it’s even less. Keep your posts length short and sweet. It is also important that you are including visual content in your Facebook posts. Even with the fancy text abilities available on Facebook, photos and videos are still the most engaging types of content.

As for which is the most engaging–photo or video–Hubspot did their own testing and found that it really depends on the content being presented. This is why A/B testing your own content is an important step in getting Facebook likes and increasing engagement.

#3 Upload Videos to Facebook, not YouTube
Upload your video content directly to Facebook instead of linking to YouTube. Facebook prefer keeping their users on their own platform versus, sending them to YouTube. That makes sense. Furthermore, if you post a video from a page, you will be able to target ads at people who watched certain percentages of the video.

#4 Organize contests and drawings
Without a doubt, these are one of the best techniques for gaining followers on Facebook due to the huge results they generate. Holding occasional drawings for certain products will bring in a big number of likes and shares at a low cost and will make you look like a friendly business that rewards its followers.

Even when the possibility of winning is extremely remote, people will still bite and take the bait. Even people that have just discovered your page will end up sharing the post. When it comes down to it, who doesn’t like free things?

#5 Send visits to your fan page
It’s possible that you’re carrying out an online strategy of networking based on comments on blogs and websites in your sector. In those comments, or in those that you make in other forums or communities, you normally have a box to enter a URL. Once you have your fan page ready, up to date, and with some interaction, it is a good idea to leave your fan page URL instead of your website.

It will be a good first contact and it will bring you new followers that, after some time and effort, will get to know you turn into leads before eventually becoming clients.

#6 Prioritize comments and replies
If someone takes the time to comment on your Page, you should definitely respond to them. People want to interact with the school their young person attends or might attend, and most of the time they expect you to respond within a few hours.

#7 Ask Your Friends to Give “Like” to Your Page
As simple and obvious as this tip looks, it is a key instance to answer the question of how to have more Likes on Facebook. Why? Because when requesting this from your friends you not only get their LIKES but also make them aware of your proposal and consequently many of them will respond favorably. In effect, after giving you like, many of the people to whom you have asked for this small contribution, will begin to see in your news-feed news about your publications and probably interact with them (through Likes, Shares or Comments).

For this reason, asking your friends to give like to your page is a very good way to make it grow. You can do this by email, or by copying and pasting a message written by you in which you request this with a link to your page, via Private Message on Facebook.

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