Email Marketing :-
An email marketing strategy is part of your overall marketing strategy and business plan. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send ads, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness.
However, your email campaign is only as good as the follow-through you give it. Don't miss out on potential sales because you failed to optimize your mailings.

Email Marketing Tips:-
• Send a welcome email It’s always smart to remind people why they’re on your list and reassure them that good things are in store. You might even send new subscribers a special offer or exclusive content, as your way of thanking them for their loyalty.
• In exchange for contact information, offer your customers something of value: a newsletter, a free seminar, or more information about your products & services.
• Automate a re-engagement campaign for a week, a month, and 90 days post-purchase. Determine the point when subscribers typically purchase from your brand again (or disengage), and start from there to personalize the send dates even further.
• Make it easy to subscribe. Post a signup form on your homepage, blog, Facebook page, and wherever else your customers and fans are already active. You might want to collect names and birthdays (for a special offer or gift) or invite readers to join groups, but don’t go crazy with the required fields. A too-long subscribe form might scare people off.
• For brands that do not optimize email for mobile, the penalty is stiff. Return Path points out that 63% of US consumers delete emails immediately if they are not optimized for mobile. Offer an elegant mobile experience from the start. If your initial welcome email is perfectly optimized for mobile, subscribers will know they’re in for a pleasant mobile experience for the duration of their time spent with your brand.
• When gathering contact information, only ask for the information you really need. Asking unnecessary questions annoys people and may keep them from signing up.
• Respect the terms of your privacy policy and never breach your customers’ trust.
• Keep the message personal and casual. Think like a customer and write in a conversational tone. People want to see a little humanity behind the corporate mask.
• Above all, take the time to understand email as a Online marketing medium. Always analyze results and think of new ways to provide value to your members and customers.