Kia is killing it, especially in the United States. The brand has recently launched many great vehicles such as the Telluride SUV, K5 sedan, Seltos, redesigned Sorento, and many more. But this impressive onslaught of products is only a fraction of what Kia CEO Ho Sung Song calls "Plan S".

Kia to officially introduce Plan S ("S" stands for SHIFT) early next year. According to reports, Song wants the brand to be more functional, stylish, and creative with more emphasis on electric vehicles. Kia promises at least 11 electric cars by 2025, which will be part of a massive $ 25 billion investment. "We have to prepare ourselves for all this with the latest countermeasures," Song said in an interview. "We will try to set new customer targets with our new electric vehicle launch."

Kia's upcoming electric vehicles will feature Electric-Global (E-GMP), a new low-cost modular platform shared with modern times. With an affordable framework, the brand expects electric vehicles to generate at least 20% of global sales by 2025 & even more by 2029. "Kia has sold over 100,000 BEVs worldwide since launching its first mass-produced BEV in 2011," said CEO Ho Sung Song. "Since then, we have launched several new BEVs for global markets and announced plans to accelerate this process in the coming years."

Kia's first next-generation EV will be available next year. Codenamed CV electric vehicles are global models and must offer the same competitive product quality and eye-catching design as traditional Kia models.

Part of the brand's update also includes the new logo, which the company first previewed in 2019 on the electric Imagine concept car. The brand has officially confirmed the new logo's arrival by February due to a leaked patent application. Next year, it will launch with mass-production vehicles. The new Kia logo takes the traditional word mark and gives it a robust and skewed look - and gives it a more modern look. The three letters are now linked, and the new logo lines the brand's circular bezel from the start. Expect the sleek new wordmark to appear from January 2021 at Westside Kia.