A recent research performed by the Social Media Examiner, 76 percent of the marketers wish to add a video their business site so that the viewers become aware of their company and product or service.
But never create a whiteboard video animation for your website just so that you want something to add to the site. Rather your animation videos for business should have some clear purpose as well as outcome so that your business can grow in some way. If not, you are wasting the valuable website real estate.
In order to make your whiteboard video production supporting your business goals, there are five essential questions you should ask before you make it:
1 – What do you hope it to do?
It is definitely a million dollar question.
Do you want to bring your brand to people in a way that they start love your brand? Do you want to make a demonstration that how your product works? Do you want to let them download the free report?
The foremost effort should be done in making you convinced that what exactly you want to do this whiteboard video animation to accomplish so that every aspect of the video could help you in achieving your goal.
2 - Who is your targeted audience?
The excellent way to make your whiteboard animation the best to bring business to you is to select the right audience. You must know:
• Who they are?
• What sort of stuff they like?
• What is their interest?
• What motivates them?
You must have a clear picture to whom you have to approach to accomplish the job in the best manner.
3 - What is your core message?
After knowing to who you are addressing it would become easier to understand what you have to convey them. There are several whiteboard animation companies who are doing the same job very successfully. You have to give them a specific message that they could save in their mind; similarly there should be some particular message that you want your viewers tell to their friends. The message should be
• Clear
• Simple
• Short
• Sweet
4 - What feedback you want from viewers?
It is not required that people merely visit the site and leave. But they must be compelled to some sort of action that could strengthen their relation with you. The animation videos for business should be prompt the audience to make a call, email you or fill out the given contact form on your site.
5 - How will you measure the success?
You have done a big job. Now it’s time to know whether you have achieved the goal or not. Use some analytics program like Google to track how many visitors made a purchase. This will help you create a better whiteboard video animation in future.
Find more information relating to whiteboard animation, and whiteboard animations here.
Media Contact:
Carlos Calero
videokrtoon.com
Mexico DF, Mexico
[email protected]