In a new market report published by Credence Research Inc., “India Water Purifier Market(By Product Type (UV Water Purifier, RO Water Purifier, and Gravity-based), By End-use (Residential, Commercial, and Industrial), By Sales Channel (Direct Retail and On-line)) - Growth, Share, Opportunities, Competitive Analysis, and Forecast 2017 – 2025”, the market for water purifiers in India is expected to expand at a CAGR of 14.5% between the forecast period 2017 - 2025.
Market Insights
Over the last few decades, India has been facing significant challenge of resolving the issue regarding the availability of safe and pure drinking water to its huge population, especially when it has only 4% of fresh water available. The disposal of industrial waste in rivers and other water sources has further increased the occurrence of water borne diseases like diarrhoea, cholera, and jaundice.
Browse the India Water Purifier Market - Growth, Share, Opportunities, Competitive Analysis, and Forecast 2017 – 2025 report at http://www.credenceresearch.com/report/india-water-purifier-market
According to the recent statistics published by the World Bank, over 75% of the communicable diseases in India are water related. In order to address these challenges, the Indian government is investing substantial amount in water infrastructure development and taking initiatives to raise the awareness regarding health risks associated with the consumption of untreated water. This is expected to have positive impact on the overall market demand.
The primary growth facilitators of world water purifier market includes rise in levels of disposable income of customers, increased incidences of waterborne diseases, industrial development leading to water pollution and rising concerns towards health. However, increasing demand for packaged drinking water acts as a restraining factor, limiting the growth to a certain extent. Low market penetration in rural areas, is amongst the major challenges faced by the players due to lack of awareness towards health and sanitation.
The world water purifier industry has witnessed significant growth during the past few years. Increase in level of disposable income of consumers, rising awareness for health & wellness, and deteriorating water quality are some of the major factors supplementing the growth of this industry. Currently, Asia-Pacific is the highest revenue-generating region, owing to the huge population base and scarcity of clean drinking water, primarily in developing countries such as India and China. Penetration rate of relatively lower priced products such as gravity water purifiers, is higher in developing countries of APAC and LAMEA. However, these industrys have witnessed increased adoption of high-end products and also an increase in the number of international players in the past few years.
Competitive Insights:
The water purifiers market in India is highly consolidated. The top 4 manufacturers account for over 66% of the overall market revenue. The Indian market is characterized by the presence of good mix of international and domestic brands. India being a price sensitive economy, manufacturers are focusing on developing low-cost variants and improving their product reach. Thus, low cost water purifiers are making inroads in both urban and rural markets through either conventional distribution channels or through non-government organizations. The water purifier companies are required to raise the awareness by selling the concept of safe water drinking and focus on offering products and services that are affordable and 24*7 available. Some of the leading players identified in the global water purifiers market include Pentair Residential Filtration, LLC, Eureka Forbes, Kent RO Systems Ltd., Hi-Tech RO Systems, Panasonic Corporation, Godrej Industries Ltd., Ion Exchange, Amway, Koninklijke Philips N.V, Hindustan Unilever Ltd., Brita GmBH, Essel Nasaka, Whirlpool Corporation, Aquafresh, Tata Chemicals Ltd., and Livpure Private Ltd among others.
• By Technology
o Gravity Purifier
o UV Purifier
o RO Purifier
• By End-User
o Commercial
o Residential
• By Channels of Distribution
o Retail Stores
o Direct sales
o Online
Browse the India Water Purifier Market - Growth, Share, Opportunities, Competitive Analysis, and Forecast 2017 – 2025 report at http://www.credenceresearch.com/report/india-water-purifier-market
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