A new study, titled “Vitamins and Herbal Dietary Supplements Market - Global Industry Size, Market Share, Trends, Analysis, and Forecast 2016 – 2023,” by Transparency Market Research offers a comprehensive overview of the market. The research study throws light on the latest trends and key opportunities in the global vitamin and herbal dietary supplements market. In addition, the study offers a complete evaluation of the market, presenting insights into the past performance and verifiable forecasts regarding the market size and growth rate.

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Vitamins and herbal dietary supplements are considered as non-pharmaceutical and non-food substances that are consumed to improve the overall health. These supplements play a vital role in treating several health problems and deficiencies. The rising awareness among consumers regarding a healthy lifestyle is one of the primary aspects boosting the demand for vitamins and herbal dietary supplements across the globe.

The growing geriatric population, growing focus on healthy eating habits, and the rising disposable income in emerging economies are some of the primary factors estimated to augment the growth of the global vitamins and herbal dietary supplements market throughout the forecast period. In addition, consumers are shifting from care to preventive health options, owing to which the demand for the dietary supplements is expected to rise in the near future.

On the other hand, the high cost of vitamins and herbal dietary supplements and concerns related to compliance are estimated to curtail the growth of the global vitamins and herbal dietary supplements market in the next few years. Nevertheless, the rising incidences of health disorders and technological developments are encouraging the growth of the market.

The global market for vitamins and herbal dietary supplements has been categorized on the basis of product type into herbal dietary supplements, pediatric vitamins and dietary supplements, and bottled nutritive drinks. Furthermore, the research study has been segmented on the basis of application and geography. The research report has highlighted the share, size, and growth rate of each product type to give a clear picture of the global market.

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Some of the key players in the global market for vitamins and herbal dietary supplements are SAS Nexira, Tate & Lyle, Cargill Inc., E. I. duPont de Nemours and Company., Roquette Freres, Lonza Group, and SunOpta. A thorough vendor analysis of the prominent players has been included in the study to help the new entrants in determining the competitive scenario of the overall market. The key players operating in the market are focusing on expanding their product portfolio in order to gain a competitive edge in the market and establish their presence across the globe.