Vitamins and herbal dietary supplements are the non-food and non-pharmaceutical substances which are used to improve health. Vitamins are the organic compound while herbal is the plant derived substances which are used to cure medical conditions. Supplementation plays a crucial role in treatment of health problems as well in deficiencies. Vitamins and herbal dietary supplements have diverse biochemical functions. For instance vitamin D regulates mineral metabolism and also provides cell and tissue growth

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Vitamins and herbal dietary supplements market can be segmented as- Pediatric Vitamins and dietary supplements, Herbal Dietary Supplements, Bottled Nutritive Drinks and Others. Moreover vitamins supplements can be further segmented into Multivitamins and Single vitamins (Vitamin A, Vitamin B, Vitamin C, Vitamin D and Vitamin E). Moreover geographically market can be segmented into - North America, APAC, Europe and RoW regions.

The demand for safe and natural options persists strong in the mind of consumer. While governments are recognizing the benefits of traditional medicines, people are more inclined towards purchase of herbal products. Ayurveda, Traditional Chinese Medicine (TCM), and several other indigenous medicines are extending their impact. Moreover rising healthcare cost is also propelling vitamins and herbal dietary supplements market as people are seeking for alternative options. Further high cost of R&D and lack of funding are the major growth barriers.

The North American region remains the largest market for vitamins and herbal dietary supplements followed by Europe. Asia-Pacific region is also growing up at a rapid pace.

Some of the key players of vitamins and herbal dietary supplements market are- Cargill Inc., SunOpta , E. I. du Pont de Nemours and Company., Lonza Group, Roquette Freres , SAS Nexira and Tate & Lyle .

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