Pasta is a traditional Italian cuisine and is a staple food. Pasta is prepared from unleavened dough of wheat flour mixed with water in various shapes. It is considered to be a versatile food item and therefore it has number of varieties.

The Pasta market can be segmented into various categories such as Macaroni, Noodles and Spaghetti and it can also be segmented as fresh and dried pasta. The market can also be segmented geographically into North America, APAC, Europe and RoW regions.

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The global Pasta market is expected to growth with substantial single digit CAGR from 2013 to 2019. The U.S. and Europe are the market leader of pasta in terms of consumption geographically. Japan and Italy has the maximum consumption country wise.

Easy and quick to cook and longer shelf life are the key drivers of growth in Pasta market globally. The factors such as high nutritional value, and increasing distribution channels such as supermarkets/ hypermarkets and departmental stores among others support the growth in demand for pasta. Geographically, Europe accounts for the largest percentage share in consumption followed by North America. Manufacturers have introduced a number of different taste makers to attract more number of consumers worldwide. Moreover owing to changing lifestyle there is a significant increase in the number of nuclear families globally , which is expected to drive the Pasta market in future.

Some of the key players in pasta are Armanino Foods of Distinction Inc., Barilla Holding S.p.A Archer Daniels Midland Company, American Italian Pasta Company, Campbell Soup Company, ConAgra Foods, Inc., Nissin Foods Holdings Co., Ltd., Sbarro, Inc., Fiori-Bruna Pasta Products, Inc., Strom Products Ltd., and General Mills among others.

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