Nutraceuticals are products that give extra nutritional value to food, and help in prevention and treatment of diseases. The nutraceuticals market can be classified into functional foods, dietary supplements, medicinal foods, and farmaceuticals. The market can also be segmented by its usage in body building, diabetes control, pain relief, and weight control. The nutritional requirement of a person varies according to the age of the individual and hence this industry offers various products according to demographics.

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An increase in obese and diabetic patients on a global scale is the key driving force for the market. The market contributes less than 10% to the total food industry globally, but good growth opportunities are available if proper business partnership models are practiced, regulatory frameworks change, and consumer preferences are taken into consideration. The nutraceuticals market is growing at a fast pace as consumer awareness regarding health and fitness is increasing on a global scale. Some of the benefits associated with the use of nutraceuticals are delayed ageing process, prevention and treatment of chronic diseases, and improved life expectancy. Some factors like the changing lifestyle of the working population, affordability of medical services and good media penetration is expanding the nutraceuticals market in Asian countries.

The high price of nutraceuticals products is one of the major restraints to this industry due to the high cost of the raw material, higher manufacturing cost, and lower profit margins. The absorption rate of nutrients from these products is a major concern. Other challenges to the industry are maintaining quality standards, safety, and effectiveness. Some of the key participants in the nutraceuticals market are BASF Group, Cadbury, Cargill, Bayer Healthcare, Clif Bar & Company, Johnson and Johnson group, Jordan Cereals, and Herbal Life International of America.

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