The global mushroom market did remarkable business in 2012 and is expected to grow further by 2018, due to increasing demand for organic products in most of the leading national markets. Mushrooms, consumed by millions of people across the globe, are more popular in the countries in the Asia Pacific region, such as China, India, and Japan.

Rising Health Awareness to Drive Asia Pacific Mushrooms Market by 2018

The global mushroom market is geographically segmented into Asia Pacific, Europe, North America, and Rest of the World. The Asia Pacific market for mushroom products led the global market in 2012 and will continue its dominance during the forecast period. The Asia Pacific region led the global mushroom market in 2012, followed by the European regional market for mushrooms. Europe is the largest market for mushroom processing and production. With remarkable developments in the near past, the global mushroom market is expected to show attractive potential in the near future. There has been considerable development of the global mushroom market in the recent past due to factors such as growing demand for processed food, health awareness, research and development activities to enhance processed food, and improvements in the shelf life of processed food.

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Some other factors expected to drive the global mushroom market are the development of high-yield systems, increasing demand saturation, changing customer preference towards value-added products, and rising power of supermarkets. The competitive environment imposes certain restrictions on the growth of the global mushroom market. The short shelf life of mushroom food items and use of unsafe ingredients or preservatives will act as the most important restraints that will affect the development of the global mushroom market across all regions. Heavy investments from the market’s leading players in order to grow rapidly in the competitive market and the wide variety of mushrooms offered in supermarkets will create more growth opportunities for the global mushroom market during the forecast period.

Due to their high nutritional content, mushrooms are gaining popularity across the world. Farmers from across the globe have started accepting mushroom cultivation as one of the more profitable businesses. Increase in research and development activities and innovation in mushroom cultivation will further help the global mushroom market develop rapidly during the forecast period.

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Shiitake Mushroom Segment to Capture Largest Market Share by 2018

By type, the global mushroom market is segmented into button, shiitake, and oyster. The button mushrooms segment led the global mushroom market in 2012. However, the shiitake mushroom segment is expected to grow rapidly during the forecast period. By category, the global mushroom market is segmented into chilled, frozen, canned, and processed mushrooms. The global mushroom market is a cosmopolitan market present in many geographical locations and leading players from across the globe are introducing mushrooms and mushroom products with high shelf life, further boosting the reach of the global market.

Some of the leading players in the global market are Agro Dutch Industries Ltd., OKECHAMP S.A., Banken Champignons, The Mushroom Company, Bonduelle, Modern Mushroom Farms, Hughes Mushroom, Drinkwater Mushrooms Ltd., Monaghan Mushrooms, Fresh Stock, California Mushroom Farms Inc., and Scelta Mushrooms BV.

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