Transparency Market Research has announced the publication of a new research report that investigates the trends and dynamics that are influencing the global bottled water market. The research report, titled “Bottled Water Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2014 - 2020,” includes Porter’s five forces analysis to scrutinize the threat of substitute products or services, the threat of new entrants, the bargaining power of suppliers, the bargaining power of customers, and the intensity of competitive rivalry. It also tries to understand the factors impacting the segments of the global bottled water market through SWOT analysis. This market measurement tool helps in identifying the strengths, weaknesses, opportunities, and threats facing the segments. The researchers have also tried to understand how the shift in the preference of consumers away from carbonated and sugar-loaded beverages is propelling the global bottled water market.

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According to the research report, the global bottled water market was valued at US$157.3 bn in 2013 and is expected to reach US$279.6 bn by 2020, rising at a CAGR of 8.7% from 2014 to 2020. Volume-wise, the global bottled water market totaled 267.91 bn liters in 2013. This figure is anticipated to surge at an 8.3% CAGR to reach 465.12 bn liters by 2020. The growing consumption of bottled water in the food and beverage industry is likely to propel the market in the coming years. The only restraint on the global bottled water market is the poor availability of low-cost tap water. Though this factor will not have a devastating impact on the overall market, companies will have to find novel ways to earn revenues from cost-sensitive markets in emerging economies.

The global bottled water market is segmented on the basis of product and region. The products sold in this market are carbonated water, still water, flavored water, and functional water. Geographically, this market is segmented into North America, Rest of the World, Asia Pacific, and Europe.

In terms of products, the still water segment held the largest share in the overall market, accounting for nearly 65%. However, analysts predict that the demand for flavored and functional bottled water will increase in the coming years, surpassing still water, as consumers try to work towards better fitness and overall well-being. On the other hand, the carbonated bottled water segment was the second largest in the overall market, accounting for 22.9% of the total revenue of the market in 2013. However, the carbonated bottled water segment is expected to lose its stand as consumers will increasingly prefer healthier products for hydration.

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Some of the important companies mentioned in the global bottled water market research report are Mountain Valley Spring Company, LLC., The Coca- Cola Company, Hangzhou Wahaha Group Co., Ltd., Nestle Waters, Groupe Danone, PepsiCo Inc., and Icelandic Water Holdings. The research report offers an insightful take on the competitive landscape of the global bottled water market and the governmental regulations that are impacting its revenue. Additionally, the report also provides an explanation of the investment outlook, research and development activities, business and marketing strategies, packaging ideas, management styles, joint ventures, and strategic mergers and acquisitions of these players for the near future.

The global bottled water market is segmented as below:

Bottled Water Market: Product Analysis
Still
Carbonated
Flavored
Functional

Bottled Water Market: Regional Analysis
North America
U.S.
Europe
Germany
Asia Pacific
China
India
RoW
Brazil